Google's recent overhaul of its bulk email guidelines is sending ripples through the world of digital B2B marketing, with small to medium-sized businesses (SMBs) finding themselves at the sharp end of these updates. The tech titan, which handles a colossal volume of daily emails, has clamped down
The Vital Importance of CRM in Modern Marketing In the ever-evolving world of digital marketing, the integration of Customer Relationship Management (CRM) with email segmentation has become instrumental in enhancing customer engagement and increasing the effectiveness of marketing campaigns.
The banking industry is grappling with the persistent challenge of financial fraud, which significantly undermines customer trust and satisfaction. To combat the evolving tactics of fraudsters, banks are compelled to develop more advanced protective measures. Marketing techniques, particularly
The advertising landscape is undergoing a significant transformation, with programmatic marketing at its core. This evolution is marked by the integration of automation and advanced data analytics, superseding traditional advertising practices. Programmatic marketing utilizes AI and ML to refine
The landscape of digital marketing is experiencing a profound shift, with programmatic marketing at the epicenter of this evolution. Spearheading this trend is LS Digital's cutting-edge technology, CoMMeT. This innovative tool is crafted to enhance the efficacy of advertising initiatives by
In an era where digital presence is paramount, B2B marketers are channeling their efforts and budgets into the digital ad space, with programmatic advertising leading the charge. Understanding the intricacies of Connected TV (CTV) and display ads has become essential. Karl Hjartarson of Anteriad
