Apps are increasingly unlocking brand success in a booming mobile market, but how can UK marketers get more upwardly mobile? A new report from Branch underscores that a robust mobile strategy is key in an ever-evolving landscape. According to the report, over two-thirds of UK marketers have noted
Programmatic advertising, a revolutionary technology that automates the process of digital advertising, is transforming the digital marketing landscape. Expected to reach $700 billion, it has become an essential tool for brands aiming to reach their target audiences quickly and effectively. Key
The iGaming industry is undergoing a significant transformation, driven by rapid technological advancements that are particularly impactful in the realm of affiliate marketing. New tools and strategies born out of these innovations are redefining how affiliates connect with players and promote
Artificial intelligence (AI) and machine learning (ML) are at the forefront of a revolution in digital marketing strategies, reshaping the way businesses engage with consumers and optimize their operations. Once considered optional, the integration of AI and ML has become a necessity in today's
In the rapidly evolving landscape of healthcare marketing, personalization has become a buzzword, yet the actual relevance and impact of these efforts are frequently underwhelming. Healthcare marketers employ extensive data to tailor communications; however, despite this, the end result often
The insurance industry, traditionally reliant on face-to-face interactions and paper-based processes, is undergoing a significant transformation. Digital technology is reshaping how insurance companies market their products, engage with customers, and streamline operations. This shift is not just a
