Personalization

Spencer Savings Bank has experienced a groundbreaking transformation under the strategic direction of Janel Bazih, who serves as the Vice President and Head of Marketing. With a career spanning nearly 25 years, Bazih has been instrumental in redefining the bank's business model from a

The Expandi Group has received industry-wide recognition with the 2025 Global Competitive Strategy Leadership Award from Frost & Sullivan. This award highlights Expandi's innovative approach in democratizing Account-Based Marketing (ABM) by offering scalable and high-ROI solutions tailored

StructuredWeb has emerged as a pivotal leader in transforming the B2B partner marketing automation sector, as recognized by the Forrester Wave™ report for Q2 2025. The acknowledgment demonstrates StructuredWeb's excellence and specialized commitment to AI innovation within partner marketing a

As marketing continues to evolve alongside rapid technological advancements, a significant challenge surfaces for brands seeking to entice and retain consumers. The quest for personalized interactions in marketing has grown into a vital component, with nearly four in ten consumers expecting

In an industry constantly adapting to technological innovations, artificial intelligence (AI) is redefining the marketing landscape, changing the dynamics of content creation and strategic initiatives. As AI continues to mature, its role in marketing has expanded from an ancillary tool to a pivotal

In the fast-moving landscape of digital marketing, email marketing remains a powerful tool in 2025, providing unparalleled opportunities for businesses to connect directly with their audiences while yielding high returns on investment. The enduring appeal of this strategy lies in its ability to