Fraud Prevention

How Can We Ensure Brand Safety in Programmatic Advertising?
Ads & Programmatic How Can We Ensure Brand Safety in Programmatic Advertising?

Programmatic advertising has revolutionized the way brands reach their audiences, offering remarkable efficiency and reach through automated real-time ad space transactions. However, this advanced ecosystem presents significant challenges in maintaining brand integrity, particularly when it comes

Winning the Battle Against Ad Fraud in Programmatic Advertising
Ads & Programmatic Winning the Battle Against Ad Fraud in Programmatic Advertising

Programmatic advertising, with its automated real-time ad space buying and selling, offers immense efficiency and expanded reach. However, it also brings significant risks, particularly in maintaining brand safety and integrity. This article explores the strategies and technologies advertisers and

Is Ad Verification Technology Losing Its Edge?
Ads & Programmatic Is Ad Verification Technology Losing Its Edge?

In the fast-paced realm of digital advertising, trust in technology is paramount. Yet, there's a growing murmur among those in the industry about the efficacy of ad verification tools. Designed to be the watchdogs against fraud and online malfeasance, ad verification technologies are being

How Can We Combat Ad Fraud and Protect Digital Ads?
Ads & Programmatic How Can We Combat Ad Fraud and Protect Digital Ads?

In an age where the digital highway is the battleground for advertisers' attention, the surge in ad spending is overshadowed by the specter of ad fraud, a growing concern that chips away at the very foundation of digital marketing. As investment in digital adverts rockets toward an estimated

Combating Ad Fraud: A Critical Strategy for Marketers in 2023
Ads & Programmatic Combating Ad Fraud: A Critical Strategy for Marketers in 2023

The digital advertising landscape is facing a potent and pervasive challenge — ad fraud. This deceptive practice is not just a minor inconvenience; it's become an existential threat to the advertising industry. Stunning projections estimate that a colossal $84 billion will be drained by ad f

How Will Sumsub Boost Fraud Protection for Onda Più?
Ads & Programmatic How Will Sumsub Boost Fraud Protection for Onda Più?

A Strategic Partnership for Fraud Prevention Sumsub's Verification Tools at Work In an era where digital onboarding can be the weakest link in the security chain, Onda Più's alliance with Sumsub acts as a pivotal move towards cementing the integrity of customer verification. By

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