In today's competitive business landscape, understanding your customers is more crucial than ever. Customer intelligence (CI) offers a powerful way to gain insights into customer behaviors, preferences, and needs. By leveraging this data, businesses can make informed decisions, personalize
As technology rapidly evolves, email marketers are seeing profound shifts that are shaping how messages are created and delivered to consumers. This transformation has been largely influenced by new requirements from major email providers like Yahoo and Google, alongside advancements in artificial
If you're a user of the GA4 version of Google Analytics and have explored the capabilities of ChatGPT or similar generative AI tools, you might be wondering how to combine both for better results. Andy Crestodina, co-founder and CMO of Orbit Media Studios, has the answer. During his
In a bold move that took many by surprise, the Fédération Internationale de Football Association (FIFA) recently used Singlish in the caption of a TikTok video to delight Singaporean fans. The video featured renowned football players like Lionel Messi, Cristiano Ronaldo, Kylian Mbappe, and Neymar s
Email marketing remains a powerful tool for businesses to connect with their audience, drive engagement, and boost conversions. To harness its full potential, marketers must master key fundamentals that ensure their campaigns stand out in the crowded inbox. This article delves into 12 essential
In the ever-evolving landscape of digital marketing, email marketing has emerged as a cornerstone strategy for businesses aiming to connect with their audience. Despite the rise of social media and other digital channels, email marketing continues to offer unparalleled benefits in terms of reach,
