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TripleLift's Prime Day Success: 10x Growth in Ad Spending
Ads & Programmatic TripleLift's Prime Day Success: 10x Growth in Ad Spending

Anastasia Braitsik, recognized globally for her expertise in SEO, content marketing, and data analytics, reveals the strategy and innovation behind TripleLift's impressive performance on Prime Day 2025. Throughout our conversation, Anastasia illuminates the factors contributing to their significant

Is Taboola's AI Innovation Key to Its Market Growth?
Ads & Programmatic Is Taboola's AI Innovation Key to Its Market Growth?

Taboola has positioned itself as a leader in AdTech, consistently demonstrating adaptability and innovation in an ever-evolving digital advertising landscape. Recently, the company saw a significant boost in its valuation when Needham analyst Laura Martin upgraded its price target, indicating

Are Video Ads the Future of Digital Marketing?
Ads & Programmatic Are Video Ads the Future of Digital Marketing?

As digital marketing continues to evolve, Google's decision to incorporate video ads into its Search, Shopping, and Image tabs marks a significant shift and amplifies the growing trend of video content consumption. This strategic move underscores the increasing reliance on multimedia content by

How Is Australia's Digital Ad Market Surging in 2025?
Content & Email Marketing How Is Australia's Digital Ad Market Surging in 2025?

The Australian digital advertising market has experienced notable growth, reaching $4.2 billion in the first quarter of 2025. This marks an 11.6% increase compared to the same period last year. Despite softer seasonal declines observed compared to 2024, the market saw significant gains largely

Will Crypto Banner Ads Dominate Marketing in 2025?
Ads & Programmatic Will Crypto Banner Ads Dominate Marketing in 2025?

In the fast-paced world of digital marketing, Anastasia Braitsik stands out as a global leader in SEO, content marketing, and data analytics. With her extensive expertise, Anastasia provides insights into the evolving landscape of crypto advertising, focusing particularly on the strategic use of

Will Prime Video's Ads Undermine Subscriber Value?
Ads & Programmatic Will Prime Video's Ads Undermine Subscriber Value?

Amazon has announced a significant change to its Prime Video service, incorporating advertisements into its streaming content as of June 17, with an additional cost required to maintain an ad-free viewing experience. Previously included in the standard Prime membership, ad-free streaming will now

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