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Will Prime Video's Ads Undermine Subscriber Value?
Ads & Programmatic Will Prime Video's Ads Undermine Subscriber Value?

Amazon has announced a significant change to its Prime Video service, incorporating advertisements into its streaming content as of June 17, with an additional cost required to maintain an ad-free viewing experience. Previously included in the standard Prime membership, ad-free streaming will now

Google's Legal Setback in DOJ Antitrust Ad Tech Case
Ads & Programmatic Google's Legal Setback in DOJ Antitrust Ad Tech Case

In a landmark decision, Judge Leonie Brinkema delivered a nuanced verdict in the Department of Justice's antitrust case against Google, stirring debate across the ad tech industry. The judgment acknowledged Google's past acquisitions of DoubleClick and Admeld as non-anticompetitive.

Can Google Maintain Ad Dominance Amidst Economic Challenges?
Ads & Programmatic Can Google Maintain Ad Dominance Amidst Economic Challenges?

Google's recent earnings report from the first quarter has presented a picture of robust financial health, with advertising revenue surpassing expectations. Despite facing significant macroeconomic headwinds and navigating heightened regulatory scrutiny, Google's performance underscores

Top Display Ads of 2024: Trends, Insights, and Best Practices
Ads & Programmatic Top Display Ads of 2024: Trends, Insights, and Best Practices

In the dynamic, ever-evolving world of digital advertising, businesses are in a constant race to innovate and captivate their target audiences. Display advertising, a stalwart in the online ad arena, continues to prove its mettle through the years. As we delve into the best display ads of 2024,

AI Bots in Social Media: Impact on Advertising Trust and Data Privacy
Ads & Programmatic AI Bots in Social Media: Impact on Advertising Trust and Data Privacy

The integration of artificial intelligence (AI) in social media, notably through the introduction of bot personas, has ignited a revolution in user engagement and content delivery. However, along with the myriad of innovative opportunities these AI bots present, there also emerge significant

How Will Google's Chrome and Display Ads Updates Impact Users?
Ads & Programmatic How Will Google's Chrome and Display Ads Updates Impact Users?

Google is rolling out significant updates to Chrome for Android and Google Display Ads, aimed at optimizing user experience and expanding advertising reach. These changes showcase Google's commitment to leveraging cutting-edge technology and enhancing user interaction on its platforms. With a

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