A legal reckoning that has been brewing for more than a decade within the digital advertising industry is now fully underway, as Vox Media’s comprehensive federal antitrust lawsuit against Google and its parent company, Alphabet Inc., signals a pivotal moment for online publishers. Filed in the
The long-held fortress of live sports advertising, traditionally guarded by nine-figure upfront deals and legacy sales models, now faces its most significant digital disruption as Paramount unleashes guaranteed programmatic buying into the fiercely competitive octagon of the UFC. This strategic
The promise of seamless, universal connectivity has long been the holy grail for wireless carriers, a goal that now seems tantalizingly close with the advent of satellite-to-phone technology. However, the aggressive marketing campaigns heralding this new era have come under intense regulatory
The strategic decision unveiled by DIRECTV Advertising at this year's Consumer Electronics Show, opening its massive out-of-home television network to programmatic buying, represents far more than a simple channel expansion; it is a foundational shift poised to redefine how brands connect with
Navigating the complex digital advertising ecosystem often requires advertisers to choose between reaching the widest possible audience and engaging a precisely targeted, high-quality one. For years, Google's advertising suite has been defined by this dichotomy, pitting broad-reach tools against
In a world saturated with digital noise, something unexpected has happened: the humble billboard has become one of the most powerful tools for social media engagement. We're joined by Tom Stone, a partner and co-founder at re:act, who argues that Out-of-Home (OOH) advertising is no longer a legacy
