Conversion Optimization

Conversion Rate Optimization (CRO) is a dynamic digital marketing strategy meticulously designed to enhance various elements of a website, such as content, design, user experience, and call-to-action (CTA) placement. These enhancements are carried out with the primary objective of increasing the

In an increasingly competitive digital landscape, businesses must ensure their website pages are fully optimized to improve organic search rankings and visibility. The key to making these decisions lies in integrating three primary data sources: current performance, keyword demand, and business

Marketing leaders are realigning their strategies in response to significant developments in search technology such as AI search and fragmentation of search platforms, as well as the potential impact of a Google breakup. The dynamic landscape of digital marketing necessitates swift and strategic

The digital landscape is undergoing a significant transformation with the advent of generative AI tools. These tools are reshaping how consumers search for information, make decisions, and interact with brands. As AI-driven platforms like Google’s AI Overviews become more prevalent, they offer u

In today's competitive legal market, having a strong online presence is crucial for attracting potential clients and growing a law practice. Search Engine Optimization (SEO) is a powerful strategy to enhance online visibility, but it can often be perceived as expensive. However, there are

In a significant development for the digital marketing landscape, Sokrati, a leading digital media and growth specialist agency under dentsu India, has announced a strategic partnership with VWO, a globally recognized leader in A/B testing and conversion rate optimization (CRO) solutions. This