In today's highly competitive hospitality landscape, the path to securing a booking is multifaceted and requires a concerted strategy to stand out. Jason Pirock, Head of Marketing for Springboard Hospitality, outlines a comprehensive approach to enhance hotel conversions through an omnichannel
Digital Out-of-Home (DOOH) advertising is fundamentally changing the way advertisers reach and engage with audiences by seamlessly merging the physical and digital worlds. With the advent of DOOH, traditional Out-of-Home (OOH) advertising methods have evolved to deliver more dynamic, real-time, and
Investing in marketing automation can yield significant returns, but only if balanced with the right human expertise. While technology plays a crucial role in streamlining marketing processes, human insight is indispensable for crafting effective campaigns that resonate with the audience. The
In a significant move poised to disrupt digital marketing in Indonesia, Telkom Indonesia, through its subsidiary Metra Digital Media (MDMedia), has introduced AdXelerate—a cutting-edge, telco data-based programmatic advertising solution. The launch of this platform underscores Telkom I
In today’s rapidly evolving digital landscape, businesses are exploring innovative ways to enhance customer engagement. The integration of artificial intelligence (AI), personalization, and modern marketing technology (martech) is proving to be a game-changer. By aligning these powerful tools, c
The recent collaboration between TikTok and Amazon has introduced a groundbreaking development in social media and e-commerce by rolling out shoppable ads within the TikTok app. This strategic move is set to transform how users discover and purchase products online, making the experience more
