Influencer marketing continues to evolve, becoming a cornerstone in the digital marketing landscape. This article delves into the burgeoning growth, emerging trends, and strategic shifts that are shaping the influencer marketing industry in 2024. Insights from the "Influencer Marketing Report
In today's highly competitive hospitality landscape, the path to securing a booking is multifaceted and requires a concerted strategy to stand out. Jason Pirock, Head of Marketing for Springboard Hospitality, outlines a comprehensive approach to enhance hotel conversions through an omnichannel
Digital Out-of-Home (DOOH) advertising is fundamentally changing the way advertisers reach and engage with audiences by seamlessly merging the physical and digital worlds. With the advent of DOOH, traditional Out-of-Home (OOH) advertising methods have evolved to deliver more dynamic, real-time, and
Investing in marketing automation can yield significant returns, but only if balanced with the right human expertise. While technology plays a crucial role in streamlining marketing processes, human insight is indispensable for crafting effective campaigns that resonate with the audience. The
In a significant move poised to disrupt digital marketing in Indonesia, Telkom Indonesia, through its subsidiary Metra Digital Media (MDMedia), has introduced AdXelerate—a cutting-edge, telco data-based programmatic advertising solution. The launch of this platform underscores Telkom I
In today’s rapidly evolving digital landscape, businesses are exploring innovative ways to enhance customer engagement. The integration of artificial intelligence (AI), personalization, and modern marketing technology (martech) is proving to be a game-changer. By aligning these powerful tools, c
