In a world where nearly 90% of advertisers use generative AI for video, simply adopting the technology is no longer enough. We sat down with digital marketing expert Anastasia Braitsik, a leader in leveraging AI for performance marketing, to uncover the strategies that separate winning campaigns
The persistent hum of a new email arriving in an inbox remains one of the most powerful and direct lines of communication between a business and its audience, a reality that has endured for over half a century. Yet, despite its long-standing presence, a significant number of organizations find
The resurgence of retail marketing budgets is not merely a return to form but a fundamental reshaping of strategy, where success is measured not by the volume of spending but by the intelligence of its application. As the industry moves past economic uncertainty, the retailers poised for dominance
The digital mailbox has evolved from a simple repository of messages into a dynamic, personalized storefront where consumer expectations for relevance and timeliness are higher than ever before. For businesses navigating this complex landscape, the once-reliable method of mass email broadcasting
The very foundation of B2B procurement is undergoing a seismic restructuring, driven not by human hands but by algorithms that now perform the critical early-stage work of discovery, evaluation, and vendor shortlisting. This profound shift is no longer a distant forecast but the current reality,
For years, digital marketers have navigated the high-stakes environment of Google Shopping campaigns with a significant handicap, lacking a reliable method to test creative changes without potentially disrupting the performance of their live product feeds. The critical elements of a successful ad,
