The Adtech Revolution: A Surge in Mergers and Acquisitions The advertising technology sector, commonly known as adtech, stands at a pivotal moment in 2025, with a staggering $13 billion in mergers and acquisitions (M&A) recorded in the third quarter of the previous year, signaling a transformative
What happens when the tool meant to unlock the vast expanse of human knowledge starts to box users into a neatly packaged, brand-dominated bubble? As Google's AI-driven search tools like AI Overviews redefine how information is accessed in 2025, the internet—once a sprawling landscape of raw,
In the ever-evolving world of digital marketing, automation has been a cornerstone of Pay-Per-Click (PPC) advertising, transforming how campaigns are managed and optimized over decades. The journey from manual bid adjustments to sophisticated tools has streamlined countless processes, saving time
Diving into the world of digital marketing, we’re thrilled to sit down with Anastasia Braitsik, a globally recognized leader in SEO, content marketing, and data analytics. With her extensive experience, Anastasia has transformed how teams approach content creation and testing, making
Allow me to introduce Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. With years of experience shaping digital strategies for brands worldwide, Anastasia has a unique perspective on how technology is redefining customer experiences in digital marketing. In this
In an era where digital interactions define business success, a staggering 60% of Google searches now conclude without a single click to an external website, marking a seismic shift driven by advancements in artificial intelligence. This transformative moment in the search industry is underscored
