The affiliate marketing landscape in 2025 is witnessing an unprecedented shift, with Artificial Intelligence (AI) driving a staggering increase in campaign efficiency. Reports indicate that AI-powered personalization has boosted click-through rates by nearly 40% for many programs, reshaping how
Unveiling a New Era in Digital Advertising In the ever-changing world of digital marketing, a dramatic shift is taking place as Google’s AI Overviews take over search engine results pages (SERPs), claiming the most valuable spots and challenging the foundation of paid search strategies. These
Meet Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, who brings a wealth of expertise to the table as our digital marketing expert. In this interview, we dive into the world of Google Ads for local businesses, exploring the nuances of Local Services Ads (LSAs)
Understanding Zero-Click Search: A New Era in Digital Discovery In today's digital landscape, a staggering statistic reveals the profound shift in user behavior: nearly 60% of Google mobile searches conclude without a single click to an external website, marking the rise of zero-click search. This
In an era where digital platforms shape consumer behavior at an unprecedented pace, the digital marketing industry stands as a critical driver of business success across all sectors. With over 60% of global consumers engaging with brands online daily, the ability to navigate and leverage emerging
Switzerland stands at the forefront of digital innovation, with its businesses increasingly relying on advanced technology to capture market share in a highly competitive environment. Digital marketing has become a cornerstone for success, as companies strive to connect with tech-savvy consumers
