Big Data & Analytics

AI in Programmatic Advertising – Review
Ads & Programmatic AI in Programmatic Advertising – Review

Imagine a world where every ad you see online feels uncannily tailored to your interests, appearing at just the right moment to capture your attention. This isn't a far-fetched dream but a reality shaped by artificial intelligence in programmatic advertising. As digital marketing evolves at

How Can Products Be Machine-Readable for AI Visual Search?
AI & Data Analytics How Can Products Be Machine-Readable for AI Visual Search?

Imagine a shopper walking down a busy street, spotting a unique pair of sneakers on someone passing by, and instantly snapping a photo to find where to buy them. This seamless interaction, powered by AI-driven visual search, is no longer a futuristic vision but a reality shaping the ecommerce

ChatGPT and Perplexity Race to Lead Conversational Shopping
AI & Data Analytics ChatGPT and Perplexity Race to Lead Conversational Shopping

Shoppers are no longer typing brittle keywords into boxes; they are asking assistants to think, compare, and buy on their behalf in one flowing conversation. That shift has redrawn the entry point to ecommerce, moving discovery upstream and letting AI map intent to products faster than traditional

Review of Google Ads YouTube Auto Linking
AI & Data Analytics Review of Google Ads YouTube Auto Linking

Purpose and Scope When Google quietly forges a link between a YouTube channel and a Google Ads account, the payoff can arrive fast but the governance bill comes due even faster, and that tension is exactly what this review set out to examine. The central question is whether automatic linking is

How Does Google’s Connector Unify SEO and Revenue Data?
AI & Data Analytics How Does Google’s Connector Unify SEO and Revenue Data?

Marketers keep pouring money into channels they can measure while organic search stays sidelined by dashboards that track clicks but stop short of revenue, and that disconnect has quietly cost teams clarity, collaboration, and real dollars for years. In practice, organic data often lives in a

AI Search Revolution Threatens Web Traffic and Revenue Models
AI & Data Analytics AI Search Revolution Threatens Web Traffic and Revenue Models

Imagine a world where the simple act of clicking a link becomes a relic of the past, where answers to every question are served up instantly without ever leaving a search page. This isn’t a distant sci-fi vision—it’s the reality unfolding right now as AI-driven search technologies like Google’s AI

Loading

Subscribe to our weekly news digest.

Join now and become a part of our fast-growing community.

Invalid Email Address
Thanks for Subscribing!
We'll be sending you our best soon!
Something went wrong, please try again later