In a strategic move to bolster transparency and accountability, IPG Mediabrands has announced the expansion of its partnership with Veridooh, a leader in verification technology specifically designed for out-of-home (OOH) advertising. This extended collaboration will encompass all OOH media
Programmatic advertising, the automated process of buying and placing digital ads using advanced technologies and algorithms, is facing transformative shifts. This article delves into key themes outlined in the report—brand safety, cookie deprecation, supply chain transparency, sustainability, and s
The digital marketing landscape necessitates tools that offer authenticity, comprehensive data collection, and robust anonymity. To remain competitive, digital marketers are leveraging a synergistic combo of residential proxies and anti-detect browsers. This strategic pairing enhances marketing
Programmatic advertising has revolutionized the way digital ads are bought, sold, and placed, driving over 70% of digital spending. However, as techniques and technologies evolve, the industry faces new challenges and opportunities. Let’s dive into the pivotal trends that will shape programmatic a
The world of digital advertising is ever-evolving, but one constant remains—transparency. Transparency is the bedrock upon which trust is built in the digital ecosystem, and DoubleVerify (DV) has taken a crucial step with the launch of the DV Transparency Center. Announced at the Cannes Lions 2024 f
The digital advertising landscape has grown increasingly complex, riddled with challenges such as ad fraud, brand safety, and lack of transparency. To address these issues, DoubleVerify (DV), a leading digital media measurement, data, and analytics software platform, has launched the DV
