In the ever-changing landscape of digital marketing, staying ahead of Google's algorithm updates is crucial for maintaining and improving search engine rankings. Enterprises, in particular, must be vigilant in adapting their SEO strategies to align with Google's continuous improvements
Meta, the parent company of Facebook and Instagram, has announced new measures to tackle the growing issue of scam advertising related to financial products on its platforms. This move comes in response to alarming statistics, with 76% of all social media-originated scam losses in Australia being
In the wake of Oracle's decision to withdraw its Moat product from the market, the advertising industry finds itself at a crucial juncture. Mediaocean's recent TechValidate survey underscores the urgent need for transformation in ad verification practices, shining a spotlight on the
The advertising industry is undergoing a significant transformation as marketers increasingly scrutinize their ad verification and brand safety partners. This shift is driven by the need to ensure that ad spend is effectively and ethically utilized amidst a complex media buying landscape. Over the
DoubleVerify (DV), a leading software platform specializing in digital media measurement, data, and analytics, has achieved Media Rating Council (MRC) accreditation for Video Viewable Impressions and associated viewability metrics in the Connected TV (CTV) environment. This certification
The advertising technology sector is embroiled in a series of brand-safety controversies and regulatory inquiries that shake the very foundations of an industry critical to both public and private sectors. As concerns about the effectiveness of ad verification technologies and potential conflicts
