Ad Verification

The digital advertising landscape has grown increasingly complex, riddled with challenges such as ad fraud, brand safety, and lack of transparency. To address these issues, DoubleVerify (DV), a leading digital media measurement, data, and analytics software platform, has launched the DV

In an ever-evolving digital landscape, Yahoo has articulated its cookie policy with a clear focus on balancing functionality, personalization, and user privacy. By leveraging cookies across its diverse platforms—ranging from the Yahoo and AOL sites to its comprehensive digital advertising service, Y

When it comes to the success of any business, there’s no denying the importance of marketing. Regardless of the business type or industry, marketing plays a pivotal role in ensuring growth and sustainability. However, with the advent of the digital age, marketing has become increasingly c

In the fast-paced realm of digital advertising, trust in technology is paramount. Yet, there's a growing murmur among those in the industry about the efficacy of ad verification tools. Designed to be the watchdogs against fraud and online malfeasance, ad verification technologies are being

The digital advertising industry had long placed its trust in ad verification technologies as the gatekeepers for maintaining the integrity and effectiveness of ad placements. But trust is wavering, shaken by skepticism from industry insiders and recent mishaps that revealed critical

Netflix has altered its long-standing approach of only offering a subscription-based service by introducing an advertisement-supported option. This strategic pivot addresses the need for varied revenue streams and responds to competitive challenges in the streaming industry. The company is