Ad Verification

In a significant move to combat fraud and enhance security, Google has introduced mandatory identity verification requirements for lawyers utilizing its Local Services Ads (LSAs). This new initiative, which focuses on verifying the identities of business owners, senior partners, and featured

The world of digital advertising is at a critical juncture. Despite astronomical spending, many businesses struggle to see meaningful returns on their investments. In 2022 alone, global digital ad spending reached $601.84 billion, yet a significant proportion of these funds were essentially wasted

Recent revelations have highlighted a stark and pressing concern for global brands: the ineffectiveness of current ad safety tools in shielding their advertisements from appearing alongside harmful online content. A new study by ad quality firm Adalytics revealed that advertisements from

In a strategic move to bolster transparency and accountability, IPG Mediabrands has announced the expansion of its partnership with Veridooh, a leader in verification technology specifically designed for out-of-home (OOH) advertising. This extended collaboration will encompass all OOH media

Programmatic advertising, the automated process of buying and placing digital ads using advanced technologies and algorithms, is facing transformative shifts. This article delves into key themes outlined in the report—brand safety, cookie deprecation, supply chain transparency, sustainability, and s

The digital marketing landscape necessitates tools that offer authenticity, comprehensive data collection, and robust anonymity. To remain competitive, digital marketers are leveraging a synergistic combo of residential proxies and anti-detect browsers. This strategic pairing enhances marketing