Squarepeg, a women-led digital marketing agency, has solidified its dedication to Corporate Social Responsibility (CSR) through its impactful SquarePact Mentorship Program. Now concluding its third annual cohort, this program is specifically designed to empower young individuals by providing real-world industry experience. The recent final event of the program featured notable guests such as Sadaf Zafar, former Senior Vice President of the Islamabad Women’s Chamber of Commerce and Industry, and Humaira Yousaf, CEO of Empower SMC, who emphasized the significance of nurturing young talents for the growth of the digital economy.
The SquarePact Mentorship Program pairs participants with experienced mentors to provide practical training in essential areas such as content marketing, social media management, graphic design, and project management. This comprehensive approach ensures that mentees acquire a broad range of transferable skills crucial to thriving in the digital marketing sector. Throughout the program, participants also engaged with micro-women entrepreneurs by creating social media content, adding an extra layer of hands-on experience. This real-world application of skills cultivated a sense of responsibility and gave mentees a taste of the professional challenges and opportunities within the digital landscape.
Real-World Impact and Skill Development
Zunaira Omar, CEO of Squarepeg, highlighted the mission of the SquarePact Mentorship Program to create a nurturing and supportive environment for talent development. According to Omar, the program seeks to bridge the gap between theoretical knowledge and practical application by offering mentees opportunities to work closely with seasoned professionals. At the program’s final event, mentees had the chance to showcase their acquired knowledge and skills, impressing judges with their creativity and practical solutions. Humaira Yousaf, one of the event’s esteemed guests, highlighted the role of the program in building confidence and fostering innovation among young professionals.
The mentorship program is not just about skill development; it is also about inspiring confidence and encouraging innovative thinking. The hands-on nature of the program allows participants to take ownership of their tasks, thus building confidence in their abilities. Mentors play a critical role in this process, providing guidance and feedback that help mentees tackle real-world challenges effectively. The showcase event served as a testament to the efficacy of the mentorship, where projects demonstrated not only technical proficiency but also creative problem-solving skills and strategic thinking.
Engaging the Future Digital Economy
Squarepeg, a women-led digital marketing agency, has reaffirmed its commitment to Corporate Social Responsibility (CSR) through its impactful SquarePact Mentorship Program. Concluding its third year, this initiative aims to empower young individuals by offering practical industry experience. The latest program finale featured prominent figures such as Sadaf Zafar, former Senior Vice President of the Islamabad Women’s Chamber of Commerce and Industry, and Humaira Yousaf, CEO of Empower SMC, who highlighted the importance of nurturing young talent for the digital economy’s growth.
SquarePact pairs participants with seasoned mentors who provide training in key areas like content marketing, social media management, graphic design, and project management. This well-rounded approach ensures mentees develop a wide array of transferable skills vital for success in digital marketing. Additionally, participants worked with micro-women entrepreneurs, creating social media content, which not only enhanced their practical skills but also instilled a sense of responsibility. This hands-on experience offered a glimpse into the professional challenges and opportunities within the digital landscape.
