Southeast Asia's digital commerce scene is evolving, showcasing a transformative phase driven by the escalating role of affiliate marketing in the region. Lazada's monumental investment—an impressive $100 million—into its affiliate marketing program aims to redefine the eCommerce landscape. This
EasyToPromo has recently introduced its AI-driven Social Media Marketing (SMM) panel in India, setting a new benchmark for cost-effective and efficient digital marketing. As digital platforms become increasingly saturated, influencers, businesses, and agencies are seeking innovative solutions to
In an era where precision and adaptability in SEO reporting are paramount, professionals strive to deliver insightful data that resonates with their clients. Google's Looker Studio emerges as a groundbreaking solution for SEO reporting. This powerful web-based tool empowers users to create custom,
Samsung Electronics Singapore has announced the appointment of Publicis Chemistry Singapore, part of Publicis Groupe, as its official social media agency. The agency will begin its role on May 1, following a closed-door pitch. With this strategic move, Samsung consolidates its social media, media,
In the ever-evolving world of digital marketing, staying at the forefront of SEO and understanding the impact of new technologies is crucial. Anastasia Braitsik, a respected leader in SEO, content marketing, and data analytics, shares her insights on the current and future challenges and
The rapid advancement of artificial intelligence is reshaping digital marketing, especially in SEO strategies, as businesses navigate an era marked by innovation and a shift in consumer search behavior. SEO is no longer about merely targeting keywords or gaining traffic; the emergence of AI tools
