Samsung Electronics Singapore has announced the appointment of Publicis Chemistry Singapore, part of Publicis Groupe, as its official social media agency. The agency will begin its role on May 1, following a closed-door pitch. With this strategic move, Samsung consolidates its social media, media, and CRM operations in Singapore under the umbrella of Publicis Groupe. This brings Publicis Chemistry to join Publicis Media and Digitas Singapore, which are already managing these aspects.
The consolidation aims to establish an integrated marketing ecosystem to deepen consumer connections and fortify brand loyalty. Publicis Chemistry’s new responsibilities will include orchestrating content strategy, crafting creative work, and managing online communities across Samsung’s social media platforms. This move underscores Samsung’s commitment to bolstering emotional ties with its consumer base in Singapore, an effort strongly supported by Lynn Chong, Samsung’s Head of Marketing.
Publicis Chemistry’s Lead, Lena Liew, expressed enthusiasm for the reinforced partnership, highlighting a focus on infusing creativity into consumer experiences. This collaboration between Samsung and Publicis Groupe represents a strategic shift toward a more integrated marketing approach intended to amplify consumer engagement and loyalty.
