South Eastern Regional College (SERC) has announced the introduction of free digital marketing courses under the government’s Multiply scheme, funded by the UK Shared Prosperity Fund. This initiative aims to enhance numeracy and bolster confidence in mathematical skills across Northern Ireland, focusing specifically on the staff of Small and Medium-sized Enterprises (SMEs). Starting the week of September 16, 2024, the courses are tailored to help participants grasp digital marketing metrics and earn a Level 2 qualification.
Course Offerings and Benefits
Mastering Digital Marketing Metrics
One of the key components of this initiative is to equip participants with the knowledge and skills needed to master digital marketing metrics. This encompasses understanding how to measure, analyze, and interpret various data points that are crucial for making informed marketing decisions. By offering this course for free, SERC seeks to remove financial barriers that might deter employees from SMEs from seeking further education. The course will not only introduce the basics but will also delve deep into advanced metrics that can drive strategic decisions and boost marketing efficacy.
The free digital marketing courses signify a significant commitment to upskilling the workforce in Northern Ireland. With the ever-increasing importance of digital marketing in today’s business landscape, the ability to interpret and utilize data effectively is invaluable. By earning a Level 2 qualification, participants can substantiate their new skills, making them more competent and confident in their roles. The course will cover a range of topics from basic definitions to intricate data analysis techniques, ensuring that learners can apply their newfound knowledge practically.
Comprehensive Masterclasses
In addition to the primary course on digital marketing metrics, SERC’s program includes several masterclasses designed to provide in-depth insights into specific aspects of digital marketing. These include social media management, digital advertising, and leveraging online marketplaces. Each masterclass is tailored to impart practical skills that can be directly applied to enhance marketing strategies. For instance, the social media module will guide participants on how to effectively manage different platforms, create engaging content, and analyze social media performance to refine their strategies.
Digital advertising, another crucial aspect covered in the masterclasses, will educate participants on how to optimize online ad campaigns. This will involve learning about various digital advertising channels, setting up and tracking ads, and understanding key performance indicators (KPIs) to maximize return on investment. The online marketplaces module, on the other hand, will focus on strategies for selling products on platforms like Amazon and eBay, covering everything from listing products to managing customer reviews. These comprehensive masterclasses aim to provide a well-rounded education catering to the diverse needs of digital marketers.
Funding and Future Strands
Financial Backing and Economic Vision
SERC’s initiative is supported by a significant grant of £250,150 from the UK government, part of a larger £5.9 million Multiply fund managed by the Department for the Economy in Northern Ireland. This financial backing underscores the government’s commitment to improving numeracy and supporting economic growth in the region. The funds will enable SERC to offer these courses, masterclasses, and personalized mentoring sessions at no cost to the participants, ensuring wide accessibility and encouraging more employees from SMEs to take part.
The economic vision behind this funding focuses on fostering a balanced economy with good jobs and improved productivity. By boosting numeracy skills and digital marketing competencies, the initiative aims to prepare the regional workforce for the evolving business landscape. Additionally, there is an emphasis on decarbonization, aligning with broader sustainability goals. Empowered with new skills and knowledge, local businesses can enhance their productivity and contribute to a more resilient and sustainable economic environment.
Targeting Future Needs
South Eastern Regional College (SERC) has declared the launch of complimentary digital marketing courses financed under the government’s Multiply scheme, supported by the UK Shared Prosperity Fund. This promising endeavor is designed to bolster numeracy and build confidence in mathematical skills throughout Northern Ireland, particularly targeting the workforce of Small and Medium-sized Enterprises (SMEs). These courses are set to begin the week of September 16, 2024, offering a structured curriculum aimed at facilitating the understanding of digital marketing metrics. Participants will benefit from practical insights and ultimately have the opportunity to earn a Level 2 qualification upon completion. By addressing the specific needs of SME staff, the initiative seeks to empower employees with vital digital competencies, thereby supporting business growth and operational efficiency. This initiative underlines a significant commitment to educational development, ensuring that Northern Ireland’s workforce is well-equipped to navigate the modern digital landscape and contribute effectively to their respective enterprises.
