In the rapidly evolving world of digital marketing, staying ahead of the curve requires innovative tools and strategies. Today, we’re thrilled to sit down with Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. With her finger on the pulse of AI-driven solutions, Anastasia offers unparalleled insights into how brands can achieve visibility in the age of generative AI. Our conversation dives into the groundbreaking launch of a new tool by Zen Media, the Prompt Discovery Index™, exploring how it redefines traditional keyword research, provides measurable PR outcomes, and empowers brands with real-time market intelligence. Let’s uncover how this AI-native platform is transforming the landscape for marketers and content creators.
How did the idea for the Prompt Discovery Index™ come about, and what gap in the market were you aiming to address with its creation?
The idea for the Prompt Discovery Index™ stemmed from a growing realization that traditional keyword research just wasn’t keeping up with the pace of today’s digital ecosystem. Brands were stuck relying on outdated methods that focused on historical search data, which often failed to capture the real-time conversations happening through AI platforms. We saw a gap in how visibility was being approached—there was no system to map out the prompts and questions users were asking AI tools right now, which are shaping decisions in sales, partnerships, and more. Our goal was to create a tool that not only addresses this blind spot but also provides actionable insights for brands to stay relevant in these critical conversations.
In what ways does this tool stand out from traditional keyword research methods when it comes to boosting a brand’s visibility?
Unlike traditional keyword research, which leans heavily on past Google search trends, the Prompt Discovery Index™ operates in real time and across multiple AI platforms like ChatGPT and Gemini. It’s not just about what people searched for last month—it’s about understanding the questions and prompts driving decisions today. This AI-native approach allows us to map visibility in a way that’s dynamic and forward-looking, giving brands the ability to influence conversations as they happen. It’s a complete shift from reactive to proactive, ensuring brands aren’t just visible but authoritative in the spaces that matter most.
The concept of ‘one AI answer equaling millions of decisions’ is striking. Can you break down what that means for brands in practical terms?
Absolutely. When an AI tool provides an answer to a user’s prompt, that single response can influence countless downstream decisions—whether it’s a consumer choosing a product, an investor evaluating a company, or a professional seeking a partnership. These answers aren’t just information; they’re decision-making catalysts. For brands, being part of that AI response is critical because it positions them as the solution or authority at the exact moment a decision is being made. The Prompt Discovery Index™ helps by identifying and targeting the prompts that lead to these high-stakes answers, ensuring brands are embedded in the conversation.
With the ability to generate thousands of prompts per brand, can you walk us through how this process unfolds and what makes it so powerful?
The process starts with a deep analysis of a brand’s goals, audience, and industry. From there, our system uses advanced AI to generate between 1,000 and 10,000 tailored prompts that reflect buyer intent, personas, and specific categories relevant to that brand. What makes it powerful is the sheer scale and customization—each prompt is designed to capture a unique angle or question a potential customer might ask. This isn’t random guesswork; it’s a strategic mapping of the conversational landscape, powered by cutting-edge technology that ensures we’re covering every possible entry point for engagement.
There’s been a shift away from vanity metrics in PR. How does the Prompt Discovery Index™ offer a more tangible way to measure a brand’s impact?
For too long, PR success was tied to things like impressions or media mentions, which don’t always translate to real business outcomes. The Prompt Discovery Index™ changes that by providing concrete data on where a brand appears in the prompts that drive decisions. It’s about measurable visibility—showing exactly how often and where a brand surfaces in AI conversations tied to buyer intent. Through detailed reports, brands can see their prompt share, benchmark against competitors, and identify gaps to fill. This proof-based approach ties PR efforts directly to influence and authority, not just buzz.
Can you tell us more about the Visibility Map feature and how it gives brands a competitive edge?
The Visibility Map is a game-changer. It tracks over 1,000 prompts—scalable to 10,000—connected to specific buyer intents, personas, and industry categories. It essentially shows brands where they’re showing up in AI-driven conversations and, more importantly, where they’re not. This allows for precise targeting, ensuring a brand can dominate key areas before competitors even realize there’s an opportunity. By mapping out these conversational spaces, brands gain a strategic advantage, positioning themselves as the go-to solution in the minds of their audience at critical decision points.
Why is the scalability of generating up to 10,000 prompts so significant for businesses of all sizes?
Scalability means coverage, and coverage means opportunity. Generating up to 10,000 prompts ensures that no stone is left unturned—whether it’s a niche question or a broad inquiry, we’ve got it mapped. For businesses, especially smaller or mid-sized ones, this levels the playing field. They can uncover mid-tier opportunities that larger competitors might overlook, like a specific pain point or emerging trend. This breadth allows brands to capture attention in spaces others miss, turning potential gaps into powerful moments of connection and influence.
What do you foresee as the future of AI-driven visibility tools like the Prompt Discovery Index™ in shaping digital marketing strategies?
I believe AI-driven visibility tools will become the backbone of digital marketing strategies in the coming years. As AI continues to shape how people seek information and make decisions, tools like the Prompt Discovery Index™ will be essential for brands to stay relevant and authoritative. We’re moving toward a future where real-time, conversational intelligence isn’t just a nice-to-have—it’s a necessity. These tools will evolve to offer even deeper integrations across platforms, more predictive insights, and tighter connections to business outcomes, fundamentally changing how we think about visibility and engagement in the digital space.
