In an ambitious move to transform hotel booking management, distribution, and marketing, Cloudbeds, a renowned hospitality management software platform, has entered into a strategic partnership with Mirai, a notable provider of hotel distribution solutions. This collaboration is set to bring substantial benefits to their joint customers by integrating Cloudbeds’ property management system (PMS) with Mirai’s distribution network and marketing tools. By doing so, the partnership aims to optimize direct bookings, streamline operations, and enhance digital marketing efforts, delivering a comprehensive package that could reshape the hotel industry’s landscape.
One of the key highlights of this partnership is the increased accessibility of Mirai’s distribution network and advanced marketing tools for properties using Cloudbeds. This integration allows hoteliers to capture bookings through Mirai’s Call Center Service and Digital Marketing Solutions effectively. Utilizing these services, hoteliers can boost direct revenue channels by offering real-time availability and pricing information over the phone. Furthermore, leveraging digital marketing strategies such as metasearch advertising, search engine marketing (SEM), and social media campaigns can significantly reduce hotels’ dependence on third-party booking sites. Both Cloudbeds and Mirai are focused on collectively enhancing the marketing and operational efficiency of hotels to spur sustainable growth.
Strategic Integration for Enhanced Operations
Sebastien Leitner of Cloudbeds emphasizes that the collaboration with Mirai is a strategic venture aimed at attracting, converting, and retaining more guests through shared efforts. Leitner notes that by combining Cloudbeds’ robust technological infrastructure with Mirai’s extensive distribution networks and cutting-edge marketing tools, the partnership provides a holistic approach to hospitality management. On the other side, Patricia Camba of Mirai highlights the mutual benefits of the partnership, particularly how Cloudbeds’ extensive network offers valuable insights and market data that can be leveraged for continued innovation in the hotel industry. Together, Cloudbeds and Mirai aim to deliver a more efficient distribution strategy, bolstering direct booking capabilities while also enhancing digital marketing solutions.
The overarching trend observed in this partnership revolves around creating synergy between the strengths of each company. Cloudbeds brings technological prowess to the table, while Mirai contributes its marketing expertise. This combined effort is expected to offer hoteliers necessary tools to increase their revenue by enhancing operational efficiency and robust digital marketing campaigns. By streamlining the booking process and utilizing advanced marketing methods, hotels can achieve higher direct booking rates, thus reducing their reliance on costly third-party booking platforms. The collaboration signifies a forward-thinking approach to modern challenges faced by the hospitality industry and serves as a blueprint for future innovations.
Long-Term Success for Hoteliers
Cloudbeds, a renowned hospitality management software platform, has partnered with Mirai, a leading provider of hotel distribution solutions, in an ambitious move to revamp hotel booking management, distribution, and marketing. This strategic partnership aims to offer significant benefits to their mutual customers by integrating Cloudbeds’ property management system (PMS) with Mirai’s distribution network and marketing tools. The collaboration targets optimizing direct bookings, streamlining operations, and boosting digital marketing, presenting a comprehensive solution that could reshape the hotel industry’s landscape.
A highlight of this partnership is the enhanced accessibility to Mirai’s distribution network and advanced marketing tools for Cloudbeds users. This integration enables hoteliers to effectively capture bookings through Mirai’s Call Center Service and Digital Marketing Solutions. These services help increase direct revenue by offering real-time availability and pricing over the phone. Furthermore, employing digital marketing strategies like metasearch advertising, search engine marketing (SEM), and social media campaigns can drastically reduce reliance on third-party booking sites. Both Cloudbeds and Mirai aim to jointly improve hotels’ marketing and operational efficiency for sustainable growth.
