Editorial

Using Large Language Models for Search Engine Optimization
Editorial Using Large Language Models for Search Engine Optimization

As most marketers know, SEO is an important part of digital marketing. The acronym stands for search engine optimization, and it depicts a series of strategies designed to enhance the visibility of a website on search engines like Google. According to Semrush , its primary objective is to drive

YouTube Marketing: What It Is and How to Master It in 2023
Editorial YouTube Marketing: What It Is and How to Master It in 2023

YouTube, now the second most visited website in the world, has significantly revolutionized peoples’ content consumption habits while creating immense marketing opportunities for brands and businesses everywhere. However, in order to take advantage of these opportunities, marketers should first

Top Email Marketing Trends to Prioritize in 2023
Editorial Top Email Marketing Trends to Prioritize in 2023

Introduction The world of business continues to evolve quickly year after year, with new digital tools appearing almost out of nowhere. Despite these innovations, email marketing remains one of the most powerful channels for engaging with customers and prospects. As we dive into 2023, it’s

From Clicks to Conversion: Optimizing Your Website for a Superior Customer Journey
Editorial From Clicks to Conversion: Optimizing Your Website for a Superior Customer Journey

In the intricate and dynamic landscape of digital marketing, understanding and optimizing the customer journey from initial interaction to conversion is paramount. Did you know that 68% of online experiences start with a search engine? That said, a finely-tuned, well-optimized website stands as a

Future-Proofing Creative Operations: Elevating Today’s Strategies Through Canto’s Pioneering Expertise
Editorial Future-Proofing Creative Operations: Elevating Today’s Strategies Through Canto’s Pioneering Expertise

In today’s rapidly shifting creative ecosystem, future-proofing operations is not an option; it is an imperative. According to a McKinsey investigation, 67% of companies with top-quartile ACS (Award Creativity Score) ratings saw above-average organic revenue growth. But how can one prepare for an

Best Practices for PPC Success in 2023
Editorial Best Practices for PPC Success in 2023

Pay-per-click (PPC) advertising remains one of the most powerful tools in the hands of digital marketers, offering a targeted and measurable way to reach their audiences. As the summer of 2023 comes to an end, the landscape of advertising continues to evolve, demanding a refined set of strategies

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