Editorial

AI-Generated Content Creation: A Digital Marketing Game Changer
Editorial AI-Generated Content Creation: A Digital Marketing Game Changer

Machine learning and artificial intelligence have fundamentally changed the world. Seeping into every sector, these powerful tools have made large data models accessible and easy to work with. They give rise to predictive analytics and automation, with so many use cases that it’s dizzying trying to

Move Over Search Engines, Social Media Platforms Are Taking Over
Editorial Move Over Search Engines, Social Media Platforms Are Taking Over

We’re slowly seeing the migration from the Internet age to the Social Media age, with increasing reliance on platforms like TikTok, Facebook, and Instagram as the primary information source for Gen Z consumers. Thanks to content creators spanning the full spectrum of human activity, social media p

Tealium unveils Fifth Annual State of the CDP Report with insights into future-proofing your business
Editorial Tealium unveils Fifth Annual State of the CDP Report with insights into future-proofing your business

SAN DIEGO, Jan. 09, 2024 (GLOBE NEWSWIRE) — Tealium , the largest independent and most trusted customer data platform (CDP), launched its fifth annual State of the CDP report, Unlocking the Transformative Power of AI and Real-Time Data for CX , on the 9th of January. The report comprised a global s

Why User-Generated Content should form an integral part of your digital marketing strategy in 2024
Editorial Why User-Generated Content should form an integral part of your digital marketing strategy in 2024

There’s perhaps no better example of the power of User-Generated Content (UGC) than the viral Stanley Cup video that survived a disastrous car fire. Not only was the Stanley Cup in great condition after the fire, but a day later it still had ice! The woman involved, Danielle, took to TikTok and i

Boost Your SEO in 2024 Like Never Before with These Top Link Building Strategies
Editorial Boost Your SEO in 2024 Like Never Before with These Top Link Building Strategies

As we enter 2024, understanding and mastering advanced link building techniques is crucial for anyone looking to boost their online visibility and stay ahead in the competitive digital space. Link building is about creating pathways that lead back to your website, enhancing its authority and

Using Large Language Models for Search Engine Optimization
Editorial Using Large Language Models for Search Engine Optimization

As most marketers know, SEO is an important part of digital marketing. The acronym stands for search engine optimization, and it depicts a series of strategies designed to enhance the visibility of a website on search engines like Google. According to Semrush , its primary objective is to drive

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