Editorial

The Influence of Social Proof on B2B Decision-Making
Editorial The Influence of Social Proof on B2B Decision-Making

When you look for a new product or service, do you put trust in the ads that promise amazing results, or is the price the determining factor? Maybe a friend has recommended a product to you, or you have bought it after carefully reading online reviews. Well, then, you’ve also experienced the power o

Personalization: Your Not-So-Secret Key to Unlocking Digital Marketing Success
Editorial Personalization: Your Not-So-Secret Key to Unlocking Digital Marketing Success

No matter which niche you are serving, your audience expects personalized interactions across all touchpoints. Whether you address your ideal customer through social media, website, or email, they want to feel valued and recognized. In fact,  McKinsey & Company found  that 71% of consumers e

Account-Based Marketing: Top Tips for an Effective Strategy
Editorial Account-Based Marketing: Top Tips for an Effective Strategy

Account-based marketing (ABM) is one of the fastest-growing approaches in digital marketing, increasing by 15% between 2020 and 2021 . With a strategic focus on high-value accounts, ABM provides natural alignment between sales and marketing teams.  Putting a strategy in place to extract the most

How the Ban on Noncompetes Will Shake Adland
Editorial How the Ban on Noncompetes Will Shake Adland

The Ban on Noncompetes A non-compete agreement is a legal agreement or clause in a contract that specifies the inability of an employee to enter into competition with an employer, even after the employment period is over. Noncompete agreements have long been criticized for hindering innovation and

Dominate Your Neighborhood Market with These Local SEO Strategies
Editorial Dominate Your Neighborhood Market with These Local SEO Strategies

Many small businesses can feel like their one storefront may not stand a chance against the bigger organizations out there. However, if you’re a shop opener and you want to make a massive impact in your community, local SEO is essential. We’re going to dive into the nitty-gritty of local SEO, how it

The Power and Influence of Micro-Influencers in Your Marketing Campaigns
Editorial The Power and Influence of Micro-Influencers in Your Marketing Campaigns

From a trendy buzzword to a core strategy in modern digital advertising, influencer marketing has quickly changed. Celebrities and high-profile personalities were initially the face of influencer marketing; however, this has changed, allowing those people with smaller but more active followers to

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