Account-based marketing (ABM) is one of the fastest-growing approaches in digital marketing, increasing by 15% between 2020 and 2021 . With a strategic focus on high-value accounts, ABM provides natural alignment between sales and marketing teams. Putting a strategy in place to extract the most
The Ban on Noncompetes A non-compete agreement is a legal agreement or clause in a contract that specifies the inability of an employee to enter into competition with an employer, even after the employment period is over. Noncompete agreements have long been criticized for hindering innovation and
Many small businesses can feel like their one storefront may not stand a chance against the bigger organizations out there. However, if you’re a shop opener and you want to make a massive impact in your community, local SEO is essential. We’re going to dive into the nitty-gritty of local SEO, how it
From a trendy buzzword to a core strategy in modern digital advertising, influencer marketing has quickly changed. Celebrities and high-profile personalities were initially the face of influencer marketing; however, this has changed, allowing those people with smaller but more active followers to
In today’s tumultuous waters of digital marketing, user-generated content (UGC) has emerged as a mighty wind in brands’ sails. Fan-driven content enables higher audience engagement and fosters a closer sense of community, which is one of the reasons you should also incorporate UGC into your 2024 dig
It looks like social media, and especially TiKToK, have taken a different approach to how people can sell their products online. There has been a shift in the approach of influencers when it comes to promoting products. Rather than encouraging their viewers to buy products they love, many
