From a trendy buzzword to a core strategy in modern digital advertising, influencer marketing has quickly changed. Celebrities and high-profile personalities were initially the face of influencer marketing; however, this has changed, allowing those people with smaller but more active followers to
In today’s tumultuous waters of digital marketing, user-generated content (UGC) has emerged as a mighty wind in brands’ sails. Fan-driven content enables higher audience engagement and fosters a closer sense of community, which is one of the reasons you should also incorporate UGC into your 2024 dig
It looks like social media, and especially TiKToK, have taken a different approach to how people can sell their products online. There has been a shift in the approach of influencers when it comes to promoting products. Rather than encouraging their viewers to buy products they love, many
Digital marketing strategies have evolved rapidly in the past few years. How we consume content was forever changed by social media and the rise of video content in recent years. However, artificial intelligence has been the leading cause of such rapid growth. In 2023 alone, 44% of marketers have
Machine learning and artificial intelligence have fundamentally changed the world. Seeping into every sector, these powerful tools have made large data models accessible and easy to work with. They give rise to predictive analytics and automation, with so many use cases that it’s dizzying trying to
We’re slowly seeing the migration from the Internet age to the Social Media age, with increasing reliance on platforms like TikTok, Facebook, and Instagram as the primary information source for Gen Z consumers. Thanks to content creators spanning the full spectrum of human activity, social media p
