Nowadays it is not unusual for many businesses to show their online presence via one or more blogs, in addition to the usual social media accounts. Regardless of whether the on-premises designated employees or third parties administer the representative blog, using this tool the right way attracts
The new platform launched by Google on 15 March 2016 is targeting business data management professionals that benefited so far from Adobe and Oracle products, as well as other business specialists that just started managing their audience with digital tools. Google Analytics 360 Suite natively ties
It has been a while now since ad-blocking software and applications progressively gained traction from those who want to browse the Internet ad-free. Seems like the advertising industry did not come up yet with any revolutionary, innovative replies. Most of the websites which saw their advertising
In late 2014 the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) created the New York-based Trustworthy Accountability Group (TAG) for the purpose of “eliminating fraudulent digital advertising traffic,
The news? Perhaps you already know, but Facebook is considering monetizing posts in a different way – one that would make post authors benefit from their own content (or from their proprietary content). The source? The Verge found out that this move is rather close via a user survey distributed
Whether you are a sports fan or not, probably you haven’t missed the catchy (and widespread) TV broadcasting event named March Madness, which imbues the month of March every year and continues into the first week of April. What is March Madness? March Madness (currently a registered trademark) is
