Editorial

Marketing for the win during March Madness
Editorial Marketing for the win during March Madness

Whether you are a sports fan or not, probably you haven’t missed the catchy (and widespread) TV broadcasting event named March Madness, which imbues the month of March every year and continues into the first week of April. What is March Madness? March Madness (currently a registered trademark) is t

LG G5 mobile: one smartphone and its brilliant advertising
Editorial LG G5 mobile: one smartphone and its brilliant advertising

April 1 2016 marked the launch of the LG G5 mobile in the US. As usual we will see a lot of reviews, tests, impressions and comparisons for this new smartphone that raised quite an interest from potential customers all around the world, as well as from tech enthusiasts and critics. One of the first

Share their success: famous entrepreneurs’ advice
Editorial Share their success: famous entrepreneurs’ advice

It is both interesting and motivating to browse through interviews with some of the most important brand founders or representatives, and subsequently form an image on how a successful business and the mindset behind it might look in our times. See what famous entrepreneurs consider helpful for

Did blogging fail under the pressure of publishing?
Editorial Did blogging fail under the pressure of publishing?

Have you ever wondered now, in the age of content and social media marketing, just how did the concept of blogging appeared and evolved? Time perception is a subjective element, nevertheless any summary documentation will reveal the same raw evolutionary parameters: the current form of thematic or

Video ads 2015 – a festive holiday season overview
Editorial Video ads 2015 – a festive holiday season overview

The festive season may provide free time for ourselves, in addition to all the busy moments and to those spent together with peers, family and friends. Enjoying some seasonal marketing overviews can prove both an instructional and a pleasant activity. Therefore let’s see what did the 2015 holiday s

How to ensure your digital video marketing is successful (2)
Editorial How to ensure your digital video marketing is successful (2)

We have seen in the first part of this article how digital video marketing works and which are the detailed elements that determine the final customer experience. Given this marketing method’s raising relevance for B2B commerce, video content marketing gains traction and its target widens. S

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