Editorial

Is Your Marketing Department Ready for the Digital Revolution?
Editorial Is Your Marketing Department Ready for the Digital Revolution?

As marketing, technology, and public relations continue to evolve and adapt to the new digital revolution, marketers must also prepare and adapt to new challenges that are sure to appear along the way. Marketing professionals and communication specialists are responsible for developing and

New Marketing Words for New Technologies
Editorial New Marketing Words for New Technologies

As companies continue to develop new promising technologies and deliver them at low costs to end users, it becomes increasingly difficult to keep up with all their effects. Words like “new,” “amazing,” or “incredible” used to be considered powerful tools in marketing, but they might come with new

Why the Internet of Things is a game changer for digital marketing
Editorial Why the Internet of Things is a game changer for digital marketing

The breadth and impact of the Internet of Things continue to expand as the technology gains acceptance and functionality, making it a fast growing IT solution in a variety of industries. IoT emerges as a rapidly evolving technology that more and more industries are willing to adopt in order to

Adapting Blockchain Technology to Digital Marketing
Editorial Adapting Blockchain Technology to Digital Marketing

The idea of a cryptographically secured chain of blocks that would later become blockchain was originally proposed by a group of researchers in 1991 with the main purpose of applying digital timestamps on documents, stamps that could not be changed later. Meanwhile, the idea has evolved into a

How to Get Influencer Marketing Right
Editorial How to Get Influencer Marketing Right

Celebrities are out – and influencers are in. It seems like social media has brought “ordinary people” to the forefront, and along with them, the rise of influencer marketing. According to Adweek , Influencer marketing is a form of marketing in which focus is placed on influential people rather

PhotoScape Review: The Free Photo Editor You’ve Been Looking For
Editorial PhotoScape Review: The Free Photo Editor You’ve Been Looking For

Sometimes you want a light photo editor that spruces up your pics without all the bells and whistles (or the price) of Adobe Photoshop, but still offers more than MS Paint. Or you’re short for time and just need to edit many photos at once. For those times, Photoscape is a great choice and is an

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