Google has recently announced BERT, one of the biggest updates to its search algorithm in recent years. At its core, this new update focuses on improving the interpretation of the intent behind search queries. Is BERT one of Google’s biggest leaps forward in the history of Search? Maybe. Keep
Even the best copy can fall flat without the right visual content. And when it comes to your events, nothing captures them better than your camera, as long as you know how to use it. The obvious choice would be to hire a photographer, but one—that’s not always in the budget and two—it makes posting
One of the strongest differentiators a company can have is its brand. However, a brand doesn’t automatically come with building a business—it takes focus and discipline to create one that attracts customers in a way your competitors don’t. What Is Brand Management? Brand management is an umbrella
Getting your brand story right is essential for your business and fundamental to consumer awareness. It’s what you leverage to get influencers to partner with you and build a community of loyal customers and brand enthusiasts. You want your business to capture as much attention as possible. But in
A steady stream of sales leads (or lack thereof) is what makes or breaks your business. Regardless of how excellent your products or services are, if no one knows about them, it’s rather impossible to maintain your competitive edge. But how can you identify new prospects when it feels like “no one
Every marketer today has heard about marketing automation at least once. And the interest in this strategy seems to be growing exponentially. According to Google Trends, the search traffic for „marketing automation” has gone up to 40% since last year. But what is marketing automation all about?
