Remember Google+, the social media platform? We can’t blame you if you don’t. As a reminder, it was Google’s answer to Facebook—and soon it will be gone, at least on the consumer side. We thought we’d use this opportunity to take a closer look at exactly why the company has decided to put an end to
Marketing has taken a new turn in recent years, as technology has made things move faster, especially when it comes to providing personalized consumer experiences. The two sectors have joined forces and created a new direction: marketing automation. As we spend more time on our mobile devices, it
As marketing, technology, and public relations continue to evolve and adapt to the new digital revolution, marketers must also prepare and adapt to new challenges that are sure to appear along the way. Marketing professionals and communication specialists are responsible for developing and
As companies continue to develop new promising technologies and deliver them at low costs to end users, it becomes increasingly difficult to keep up with all their effects. Words like “new,” “amazing,” or “incredible” used to be considered powerful tools in marketing, but they might come with new
The breadth and impact of the Internet of Things continue to expand as the technology gains acceptance and functionality, making it a fast growing IT solution in a variety of industries. IoT emerges as a rapidly evolving technology that more and more industries are willing to adopt in order to
The idea of a cryptographically secured chain of blocks that would later become blockchain was originally proposed by a group of researchers in 1991 with the main purpose of applying digital timestamps on documents, stamps that could not be changed later. Meanwhile, the idea has evolved into a
