People are bombarded with thousands of ads every day, both online and offline. Given the fact that the popularity of ad blockers is increasing, marketers are faced with users’ desire to reduce their exposure to ads. The main problem that Web users everywhere have to deal with on a daily basis is
When it comes to online shopping, consumers demand instant or near-instant gratification. But the last mile of the package they purchased is always problematic, making it almost impossible to meet demands in the short amount of time your consumers expect. Not to mention, last mile deliveries are
Marketing is one of the most dynamic and fast-paced fields out there. Marketers that want to excel must always be in touch with current trends, events, and technologies. Needless to say, staying at the top of your game is not easy—but there is something that can help. This list will help you figure
Remember Google+, the social media platform? We can’t blame you if you don’t. As a reminder, it was Google’s answer to Facebook—and soon it will be gone, at least on the consumer side. We thought we’d use this opportunity to take a closer look at exactly why the company has decided to put an end to
Marketing has taken a new turn in recent years, as technology has made things move faster, especially when it comes to providing personalized consumer experiences. The two sectors have joined forces and created a new direction: marketing automation. As we spend more time on our mobile devices, it
As marketing, technology, and public relations continue to evolve and adapt to the new digital revolution, marketers must also prepare and adapt to new challenges that are sure to appear along the way. Marketing professionals and communication specialists are responsible for developing and
