Editorial

Seven ways of making your mobile application successful
Editorial Seven ways of making your mobile application successful

Once you have launched your mobile application on today’s overcrowded market, making use of clever techniques to get your product in the spotlight takes a few strategic maneuvers. All apps aspire to the top positions in the online stores, such as front-line spots from the Paid, Free or Grossing s

7 reasons customers love (and businesses need) dedicated apps
Editorial 7 reasons customers love (and businesses need) dedicated apps

Having dedicated apps just for your business or brand is a must, and we will try to sum up seven of the most important reasons. The vast majority of businesses are already accustomed to the idea that the digital environment regularly requests updates and upgrades in their marketing and customer

How to set up a successful sales representative LinkedIn profile
Editorial How to set up a successful sales representative LinkedIn profile

LinkedIn has already established itself as THE social network for professionals – a virtual space where business networking takes place globally. It is therefore interesting to see what makes a LinkedIn profile stand out, in particular a salesperson’s professional profile. The generic guidelines of

Blogging attracting leads – see how it works
Editorial Blogging attracting leads – see how it works

Nowadays it is not unusual for many businesses to show their online presence via one or more blogs, in addition to the usual social media accounts. Regardless of whether the on-premises designated employees or third parties administer the representative blog, using this tool the right way attracts

Google Analytics 360 Suite: benefit from this welcomed upgrade
Editorial Google Analytics 360 Suite: benefit from this welcomed upgrade

The new platform launched by Google on 15 March 2016 is targeting business data management professionals that benefited so far from Adobe and Oracle products, as well as other business specialists that just started managing their audience with digital tools. Google Analytics 360 Suite natively ties

Ad-blockers revisited: has the industry regrouped yet?
Editorial Ad-blockers revisited: has the industry regrouped yet?

It has been a while now since ad-blocking software and applications progressively gained traction from those who want to browse the Internet ad-free. Seems like the advertising industry did not come up yet with any revolutionary, innovative replies. Most of the websites which saw their advertising

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