Editorial

Top e-commerce trends for 2020. Adapt, engage, stay ahead
Editorial Top e-commerce trends for 2020. Adapt, engage, stay ahead

With new technologies emerging, marketers have no choice but to adapt. Those who want to stay ahead of the game should keep an eye on how markets change. Wondering what’s coming next year? Discover below the most important e-commerce trends for 2020. Voice search According to some estimates, by the

Visual Search in E-Commerce: How to Stay Ahead of the Game in 2020
Editorial Visual Search in E-Commerce: How to Stay Ahead of the Game in 2020

One of the latest trends in e-commerce is the implementation of visual search and trust me on this one: you don’t want to be the business manager who ignores it. Nowadays, customers are increasingly relying on social media platforms like Pinterest, Instagram, and Facebook for style inspiration,

Why Google’s BERT Is One of the Biggest Leaps Forward in the History of Search
Editorial Why Google’s BERT Is One of the Biggest Leaps Forward in the History of Search

Google has recently announced BERT, one of the biggest updates to its search algorithm in recent years. At its core, this new update focuses on improving the interpretation of the intent behind search queries. Is BERT one of Google’s biggest leaps forward in the history of Search? Maybe. Keep

Beginner Tips for Better Social Media Photos
Editorial Beginner Tips for Better Social Media Photos

Even the best copy can fall flat without the right visual content. And when it comes to your events, nothing captures them better than your camera, as long as you know how to use it. The obvious choice would be to hire a photographer, but one—that’s not always in the budget and two—it makes posting

Brand Management — The Key to Business Success
Editorial Brand Management — The Key to Business Success

One of the strongest differentiators a company can have is its brand. However, a brand doesn’t automatically come with building a business—it takes focus and discipline to create one that attracts customers in a way your competitors don’t. What Is Brand Management? Brand management is an umbrella

A 4-Step Process to Craft a Compelling Brand Story
Editorial A 4-Step Process to Craft a Compelling Brand Story

Getting your brand story right is essential for your business and fundamental to consumer awareness. It’s what you leverage to get influencers to partner with you and build a community of loyal customers and brand enthusiasts. You want your business to capture as much attention as possible. But in

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