What is accessibility? In the United States, physical private and public spaces need to be designed to include elements that make them accessible for people with disabilities under the Americans with Disabilities Act (ADA). What about the internet? As technology advanced and became more and more a
The marketing world is bedeviled by uncertainty. For that reason, not only is buyer behavior overly eclectic, but also fairly risk-averse. Many prospects stick to a tried-and-true product until a newly launched one proves its value. As marketers quickly gauge new buyer interests, they can promptly
If done correctly, marketing isn’t an expense—it’s an investment that should lead to enhanced ROI. While ideally, this expenditure would benefit from infinite resources, in reality, marketers have a budget to stick to. This can be quite challenging, but it’s certainly not impossible. These tips and
Think of your keyword optimization process as the base on which you will build your search engine marketing strategy. If this stage is done incorrectly, it doesn’t matter how great the rest is—it will fail to achieve its goal. Moreover, while it’s important to go through optimization at the beginn
In-person interactions still play a pivotal role in every marketer’s playbook. Over time, a vast majority of studies have probed the invaluable promises—and the limits—of computer-mediated communication. An online meetup spans geographical boundaries and helps to forge or maintain closer customer re
In February 2019, Google announced the launch of AMP for Email spec, a native support for dynamic and interactive emails, powered by AMP (Accelerated Mobile Pages). Google showcased it as an “ opportunity to modernize one of the most popular places where people spend their time ” as well as “ a pow
