Getting your brand story right is essential for your business and fundamental to consumer awareness. It’s what you leverage to get influencers to partner with you and build a community of loyal customers and brand enthusiasts. You want your business to capture as much attention as possible. But in o
A steady stream of sales leads (or lack thereof) is what makes or breaks your business. Regardless of how excellent your products or services are, if no one knows about them, it’s rather impossible to maintain your competitive edge. But how can you identify new prospects when it feels like “no one r
Every marketer today has heard about marketing automation at least once. And the interest in this strategy seems to be growing exponentially. According to Google Trends, the search traffic for „marketing automation” has gone up to 40% since last year. But what is marketing automation all about? Thi
Game of Thrones is inescapable these days. Everyone has an opinion on the show, whether they watch it or not, and it seems like every time it airs it makes headlines. Naturally, the newest (and final) season is no exception. However, the coverage isn’t always positive. Throughout the years, the s
People are bombarded with thousands of ads every day, both online and offline. Given the fact that the popularity of ad blockers is increasing, marketers are faced with users’ desire to reduce their exposure to ads. The main problem that Web users everywhere have to deal with on a daily basis is t
When it comes to online shopping, consumers demand instant or near-instant gratification. But the last mile of the package they purchased is always problematic, making it almost impossible to meet demands in the short amount of time your consumers expect. Not to mention, last mile deliveries are
