If done correctly, marketing isn’t an expense—it’s an investment that should lead to enhanced ROI. While ideally, this expenditure would benefit from infinite resources, in reality, marketers have a budget to stick to. This can be quite challenging, but it’s certainly not impossible. These tips and
Think of your keyword optimization process as the base on which you will build your search engine marketing strategy. If this stage is done incorrectly, it doesn’t matter how great the rest is—it will fail to achieve its goal. Moreover, while it’s important to go through optimization at the beginn
In-person interactions still play a pivotal role in every marketer’s playbook. Over time, a vast majority of studies have probed the invaluable promises—and the limits—of computer-mediated communication. An online meetup spans geographical boundaries and helps to forge or maintain closer customer re
In February 2019, Google announced the launch of AMP for Email spec, a native support for dynamic and interactive emails, powered by AMP (Accelerated Mobile Pages). Google showcased it as an “ opportunity to modernize one of the most popular places where people spend their time ” as well as “ a pow
Email marketing has come a long way since Gary Thuerk sent out the first-ever mass-email in 1978—back then, 400 recipients were considered a “mass”. Nevertheless, this email blast resulted in about $13 million in sales. Today, email marketing is still going strong, with a whopping ROI of 4400%, acco
With new technologies on the rise, marketers have no choice but to adapt. Those who want to stay ahead of the game should keep an eye on how markets are changing. Wondering what’s in store for the year ahead? Discover below the most important e-commerce trends for 2020. Automation and AI When it c
