The way we all live and work was dramatically altered this year, as the pandemic ripped through industries around the world. The COVID-19 pandemic and the crisis that followed forced us to both ponder and take immediate action in the face of growing uncertainties. Nevertheless, planning for the
2020 has pushed business owners to rebuild their marketing strategies to survive. With numerous brick-and-mortar companies closed down, many organizations have moved their operations online overnight, taking risks they haven’t considered before. This massive shift into the e-commerce world
As we get closer to the new year, the interest in digital marketing trends reaches new heights; and 2020 has been, so far, full of uncertainty and challenges for everyone, including marketers. Companies are slowly recovering from the unexpected hit due to the pandemic, and they are looking forward
How can you give your words more power? And how can you move people to act and make a decision? Today, consumers are expecting their favorite brands to produce content that entertains, provides solutions, and engages. But writing content comes in many shapes and flavors, and it’s important to know
The research conducted by The Marketing Practice and Marketing Week in the last couple of years has highlighted the drivers of effectiveness in the B2B landscape. Their survey from last year revealed that a long-term mindset is linked to business success and effectiveness—the respondents with
With origins going back to the ’50s, Black Friday is probably the most significant shopping event of the year. Maybe even more so in 2020, when sales have just recently started to recover after a sharp drop in April due to the spread of COVID-19. However, the pandemic remains one of the greatest
