Introduction While many forecasts for 2021 draw on the technology-driven changes that became the bedrock of any business activity in 2020, I see the coming year in marketing as being defined by the advancement of a longstanding trend: Account Based Marketing (ABM). I believe this will finally be
B2B marketers know that great content evolves and adapts with its audiences. While the world has had to adjust to new means of operating in 2020, so has the B2B market. From the production of content through to its distribution, the market has adapted its processes so that businesses can continue
The way we all live and work was dramatically altered this year, as the pandemic ripped through industries around the world. The COVID-19 pandemic and the crisis that followed forced us to both ponder and take immediate action in the face of growing uncertainties. Nevertheless, planning for the
2020 has pushed business owners to rebuild their marketing strategies to survive. With numerous brick-and-mortar companies closed down, many organizations have moved their operations online overnight, taking risks they haven’t considered before. This massive shift into the e-commerce world
As we get closer to the new year, the interest in digital marketing trends reaches new heights; and 2020 has been, so far, full of uncertainty and challenges for everyone, including marketers. Companies are slowly recovering from the unexpected hit due to the pandemic, and they are looking forward
How can you give your words more power? And how can you move people to act and make a decision? Today, consumers are expecting their favorite brands to produce content that entertains, provides solutions, and engages. But writing content comes in many shapes and flavors, and it’s important to know
