Email marketing has come a long way since Gary Thuerk sent out the first-ever mass-email in 1978—back then, 400 recipients were considered a “mass”. Nevertheless, this email blast resulted in about $13 million in sales. Today, email marketing is still going strong, with a whopping ROI of 4400%, acco
With new technologies on the rise, marketers have no choice but to adapt. Those who want to stay ahead of the game should keep an eye on how markets are changing. Wondering what’s in store for the year ahead? Discover below the most important e-commerce trends for 2020. Automation and AI When it c
PowerPoint presentations are often seen as stressful and boring, yet a necessary evil for those seeking to express ideas or launch products. So, instead of focusing on how nerve-wracking it can be to craft your arguments, designs, and of course, your speech, take a few minutes to read this article
Marketing personas have been around since the 1990s. They may not be new, but they represent an invaluable tool for marketers, advertisers, Web developers, and UX designers. “Personas are often met with opposition because they’re a lot of work to assemble, and once assembled they are living, evo
Personalized marketing campaigns have been a hot topic for some time now and for good reason—getting personal with your leads will help you close more deals. And since the stakes are high, it’s no wonder that 65% of B2B buyers reveal in the State of Marketing report that they would not collaborate w
With new technologies emerging, marketers have no choice but to adapt. Those who want to stay ahead of the game should keep an eye on how markets change. Wondering what’s coming next year? Discover below the most important e-commerce trends for 2020. Voice search According to some estimates, by the
