As we get closer to the new year, the interest in digital marketing trends reaches new heights; and 2020 has been, so far, full of uncertainty and challenges for everyone, including marketers. Companies are slowly recovering from the unexpected hit due to the pandemic, and they are looking forward
How can you give your words more power? And how can you move people to act and make a decision? Today, consumers are expecting their favorite brands to produce content that entertains, provides solutions, and engages. But writing content comes in many shapes and flavors, and it’s important to know w
The research conducted by The Marketing Practice and Marketing Week in the last couple of years has highlighted the drivers of effectiveness in the B2B landscape. Their survey from last year revealed that a long-term mindset is linked to business success and effectiveness—the respondents with l
With origins going back to the ’50s, Black Friday is probably the most significant shopping event of the year. Maybe even more so in 2020, when sales have just recently started to recover after a sharp drop in April due to the spread of COVID-19. However, the pandemic remains one of the greatest t
With more and more people working from home or remotely during the ongoing crisis, digital marketing strategies are now more important than ever. However, marketers should also acknowledge the fact that this global crisis will have a significant impact on brand perception, with some individuals
The impact of the COVID-19 pandemic on digital marketing strategies is, beyond any doubt, substantial. While some niche digital businesses have seen their online sales increase since the advent of the crisis, many more have been affected by it and are currently seeing the international situation as
