For most businesses across the world, 2021 is all about rebuilding and adapting to the “new normal”. After more than a year and a half of fighting a global pandemic, multiple lockdowns, and ever-changing rules, companies everywhere are still struggling to find the best answers to new issues, as
As people around the world are heading towards the second anniversary of the COVID-19 pandemic, habits and strategies are still changing for governments, industries, and companies everywhere. Most people are still worried that new COVID-19 variants might cause extra crises, while others are still
In 2020, the onset of COVID-19 revolutionized the way we live and do business. This transformation affected the rules of marketing in countless ways, and B2B is no exception. Now, it’s time to slow down for a moment, examine the shifting global landscape, and analyze how leading organizations have
What is PPC? Pay-per-click or PPC marketing is a type of online advertising where marketers accrue costs whenever users access their ads. How does it work? You bid on the perceived value of a click, depending on the platform, keywords, and audience type. PPC is used for various campaign goals, such
When it comes to digital marketing, there are multiple options and tools that can enhance and improve your research, strategies, insights, and opportunities to create killer content. But how do you select the best tools for your needs without going through an overwhelming and tiring research
Having a high engagement rate is one of the biggest dreams (and challenges) of both bloggers and large businesses. But what exactly is content engagement? Is it just a misunderstood concept? And how do you achieve high engagement? Are you crafting enough content to attract your audience? Are you
