As the COVID-19 pandemic continues to alter the way people live and work, economic concerns are growing. The financial crisis of 2007–2008 is still fresh in everyone’s memory, and many are now worried that this healthcare crisis will lead to a similar outcome. However, the US economy might have an
Adapting to the new normal may prove to be the ultimate test in 2021, as both customers and marketers are now facing new challenges and dealing with new shopping habits. Consumer habits have not changed temporarily in response to the pandemic, but rather, it seems that many of these changes are
For most businesses across the world, 2021 is all about rebuilding and adapting to the “new normal”. After more than a year and a half of fighting a global pandemic, multiple lockdowns, and ever-changing rules, companies everywhere are still struggling to find the best answers to new issues, as
As people around the world are heading towards the second anniversary of the COVID-19 pandemic, habits and strategies are still changing for governments, industries, and companies everywhere. Most people are still worried that new COVID-19 variants might cause extra crises, while others are still
In 2020, the onset of COVID-19 revolutionized the way we live and do business. This transformation affected the rules of marketing in countless ways, and B2B is no exception. Now, it’s time to slow down for a moment, examine the shifting global landscape, and analyze how leading organizations have
What is PPC? Pay-per-click or PPC marketing is a type of online advertising where marketers accrue costs whenever users access their ads. How does it work? You bid on the perceived value of a click, depending on the platform, keywords, and audience type. PPC is used for various campaign goals, such
