In 2020, the onset of COVID-19 revolutionized the way we live and do business. This transformation affected the rules of marketing in countless ways, and B2B is no exception. Now, it’s time to slow down for a moment, examine the shifting global landscape, and analyze how leading organizations have a
What is PPC? Pay-per-click or PPC marketing is a type of online advertising where marketers accrue costs whenever users access their ads. How does it work? You bid on the perceived value of a click, depending on the platform, keywords, and audience type. PPC is used for various campaign goals, such
When it comes to digital marketing, there are multiple options and tools that can enhance and improve your research, strategies, insights, and opportunities to create killer content. But how do you select the best tools for your needs without going through an overwhelming and tiring research
Having a high engagement rate is one of the biggest dreams (and challenges) of both bloggers and large businesses. But what exactly is content engagement? Is it just a misunderstood concept? And how do you achieve high engagement? Are you crafting enough content to attract your audience? Are you
What’s a strong drive of revenue for brands? In-store experiences. Actually, 71% of shoppers spent $50 or more when shopping in-store than online . However, the pandemic has pushed more customers online, so many brands have experienced a significant decrease in their in-store traffic—around 40% of
A savvy marketer knows not to send the exact same email to everyone on their leads list. Instead, they will start working on segmentation, dividing customers into similar groups, and tailoring messages accordingly. In theory, when the research is done, the team should have all the information
