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8 Great Techniques That Will Actually Improve Your Copywriting Immediately

November 30, 2020

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How can you give your words more power? And how can you move people to act and make a decision?

Today, consumers are expecting their favorite brands to produce content that entertains, provides solutions, and engages. But writing content comes in many shapes and flavors, and it’s important to know what you’re cooking now, more than ever. These eight mix-and-match techniques and tests are here to help you write copies and articles that lure readers to follow you, sentence by sentence until the words run out. So, how can you improve your skills?  

  1. The readability test 

Although the readability of a copy can be overlooked, it is one of the most crucial features of excellent content, as it increases conversions while improving user experience. So, if you want to ensure that your writing is at a level most people will have no trouble reading, this tool is a quick and easy way to check the readability of your texts.

  1. The active voice technique

Using your active voice as much as possible is great for keeping your copy concise and making it readable. It also helps your readers picture themselves taking action. Essential in marketing copywriting—action verbs make your writing more effective. On the contrary, the passive voice will make your copy more distant and your message less clear, so make sure you drop it.

  1. The one-word test 

If you can write a sentence in one word, they can read it. Don’t hesitate to replace any long, explanatory phrases with a single word that encapsulates the information. Easy. Also, don’t forget to take your time when editing the copy; trim it, refine it, and remove needless words. Plus, changing the length of paragraphs every so often will enhance the readability of your content.

  1. The second person technique 

People like to feel special. Words have the power to make us feel special. And writing in the second person will help your audience connect your copy to their own experiences. It will empower them to take your marketing content, well, personal. So, when you talk one-on-one with your customer, you create a feeling of intimacy. Once you started a conversation, you caught their attention.

  1. The first sentence test 

The first sentence of your copy is also an excellent tool to grasp a reader’s attention. So, make it brief, and maybe a bit unsettling. Use a question that stirs curiosity or takes them out of their comfort zone. However, ensure that what you’re writing is relevant and useful. This first line will stick in the mind of your reader.

  1. The harmonizing technique 

Harmonizing warms up a reader. What does that mean? Most people will nod when they read statements that they perceive to be true (facts), interesting (a captivating story), and informative. Keep in mind that your readers are looking for valuable information and are conscious of fake news. Deliver relevant and helpful information.

  1. Curiosity didn’t kill the cat

Curiosity powered the biggest discoveries in science and technology. But how can you trigger interest and keep your readers engaged, inviting them to take action? One way to do it is by adding, at the end of a paragraph, a reason to read the next one. How? “Now, here comes the good part …”, “Let me explain …”, “But there’s more …”, “So read on …”

  1. The subject line/ headline test

If your subject line or headline is vague, messy, and not related to the message at all, make sure you replace it with a better version. Crafting an excellent headline might take a bit of time, but it doesn’t have to be complicated. And luckily, CoSchedule’s headline analyzer can help you do that.

Conclusion

As trends for social media in 2021 predict a more conscious and well-informed reader, it’s essential to keep up with their needs and adjust your content frequently. Follow these practices in your copywriting and keep an eye out for new trends, as we prepare for the post-pandemic digital marketing.