Snap Inc. has taken a significant step in its journey by launching ‘Majlis Snap for Content Creators,’ Saudi Arabia’s premier Creator Hub, and establishing its first office in the Kingdom. Located in the JAX district of Diriyah, a Riyadh suburb, this expansion aims to boost engagement with the 25 million monthly active users in Saudi Arabia and provide robust support to local content creators. This move signifies more than just a physical presence; it marks Snap Inc.’s unwavering commitment to enhancing Saudi Arabia’s digital ecosystem, stimulating innovation, and fostering the unique voices that constitute the country’s special cultural fabric.
Strategic Expansion in Saudi Arabia
Launch of the Majlis Snap for Content Creators
The inauguration of the Majlis Snap for Content Creators by Evan Spiegel, Snap Inc.’s co-founder and CEO, was attended by prominent Saudi officials Khalid Al-Falih, Minister of Investment, and Abdullah Alswaha, Minister of Communications and Information Technology. The presence of Jomana Alrashid, CEO of SRMG, further underscored the significant impact of Snap Inc. in the Kingdom. The new office aims to solidify Snap’s partnership with the Ministry of Culture, focusing on enhancing the skills of local talent and supporting the ongoing cultural movement. Through this strategic endeavor, Snap Inc. intends to create a nurturing environment for budding content creators by providing access to hands-on support, educational programs, and collaborative opportunities.
The Majlis Snap for Content Creators will play a pivotal role in fostering local talent by offering a range of resources designed to enhance their creative capabilities. Spiegel hosted exclusive sessions with key partners, media personnel, and prominent creators during the launch, emphasizing Snap’s mission to deepen connections within the local creative community. This initiative is anticipated to stimulate further growth in the Kingdom’s creator economy, inspiring innovation and encouraging the unique voices contributing to Saudi Arabia’s rich cultural landscape. As part of the broader digital transformation agenda, Snap Inc.’s presence in Saudi Arabia is poised to mark a significant milestone in the company’s journey within the region.
Amplifying the Kingdom’s Digital Ecosystem
Hussein Freijeh, Vice President of Snap Inc. in the MENA region, highlighted the importance of this expansion beyond simply establishing a physical presence. He articulated that it represents a deep-seated commitment to enhancing Saudi Arabia’s digital ecosystem, which has become instrumental in the nation’s rapid evolution. Snapchat, Snap Inc.’s flagship product, has become integral to digital connectivity in Saudi Arabia, with an impressive 25 million monthly users. Snapchat reaches 90% of the 13-34 age demographic and is accessed on average 50 times per day, making it a central platform for digital interactions in the region.
As Saudi Arabia undergoes rapid changes, Snapchat’s emphasis on authenticity, creativity, and community resonates deeply with its audience. This focus on genuine connections ensures that Snapchat remains a favored platform among Saudi users. Abdulla Alhammadi, Managing Director, KSA at Snap Inc., remarked that Snap’s investment in Saudi Arabia will significantly enhance the experience for Snapchat users, content creators, and advertisers. With the impressive growth of Snap Stars’ numbers nearly doubling over the past three years, the launch of the Majlis Snap for Creators is expected to further catalyze local creativity and engagement.
Impact on Businesses and the Local Economy
Enhanced Opportunities for Businesses
The strengthened presence of Snap Inc. in the Kingdom is expected to offer businesses greater opportunities to reach and engage with highly active audiences. Over the past three years, the number of active advertisers on Snapchat in Saudi Arabia has quadrupled, underscoring the region’s importance as a key market for regional brands. Snap Inc. is committed to providing innovative tools and technologies that will help businesses harness the potential of this dynamic market. By doing so, it aims to create a vibrant ecosystem where businesses can thrive and engage with Saudi Arabia’s digitally engaged youth.
The new office and Creator Hub will serve as a catalyst for increased collaboration between local brands and content creators. This synergy is anticipated to drive the creation of high-quality, engaging content tailored to the preferences of Saudi audiences. As businesses leverage Snap Inc.’s advanced tools and technologies, they will be able to tap into the burgeoning digital market, exploring new avenues for growth and customer engagement.
Commitment to Human Progress
Snap Inc. has made a significant advancement by inaugurating ‘Majlis Snap for Content Creators,’ Saudi Arabia’s leading Creator Hub, and opening its inaugural office within the Kingdom. Situated in the JAX district of Diriyah, a suburb of Riyadh, this initiative is designed to enhance interaction with the 25 million monthly active users in Saudi Arabia and to offer substantial support to local content creators. This move is not merely about establishing a physical location; it symbolizes Snap Inc.’s steadfast dedication to enriching Saudi Arabia’s digital landscape, driving innovative pursuits, and nurturing the diverse voices that are integral to the country’s rich cultural tapestry. By committing resources to Saudi Arabia, Snap Inc. aims to create a vibrant digital community and empower creators to produce unique, culturally relevant content that resonates on a local and global scale. This effort also underscores the company’s goal to be a catalyst for digital transformation and creativity throughout the region.
