In a significant development for email marketers, AtData has announced the launch of its Email Marketing Solutions on the Snowflake Marketplace. This announcement marks a crucial step forward in helping marketers efficiently identify and engage with active email addresses while also reaching consumers through alternative emails. With AtData’s Email Engagement and Alternate Email solutions now accessible as Snowflake Native Apps, businesses can leverage enhanced email intelligence to boost their marketing efforts.
Enhancing Engagement with Email Solutions
Email Engagement Solution
The Email Engagement solution offers a sophisticated scoring model based on a consumer’s email engagement over the past six months. Using data collected from AtData’s proprietary publisher network, which processes over 150 billion email activity signals every month across more than 300 million unique email addresses, this tool provides marketers with critical insights. These insights enable them to refine their campaigns and focus on the most actively engaged consumers. By understanding the engagement levels of their audience, marketers can craft more personalized and effective outreach strategies.
This scoring system is particularly beneficial in today’s competitive landscape, where standing out in a crowded inbox is increasingly challenging. With the Email Engagement solution, marketers can prioritize their efforts on individuals who are more likely to open and interact with their emails. This targeted approach not only increases the likelihood of engagement but also enhances the overall efficiency of marketing campaigns. Additionally, this solution can help marketers understand patterns and trends in consumer behavior, enabling them to anticipate and respond to changes in engagement levels.
Improving Reach with Alternate Email Solution
In addition to the Email Engagement solution, AtData’s Alternate Email solution provides marketers with an additional point of contact for each consumer. This feature is invaluable for reconnecting with lapsed customers and extending the reach of e-marketing campaigns. By having access to alternative email addresses, marketers can ensure that their messages reach the intended recipients, even if their primary email addresses are no longer in use. This capability enhances the effectiveness of digital marketing efforts, ensuring that businesses can maintain communication with their audience.
The Alternate Email solution is particularly useful for re-engagement campaigns, where brands aim to reconnect with customers who have become inactive. By utilizing alternate email addresses, marketers can reestablish contact and encourage these customers to return. This approach not only helps in retaining customers but also maximizes the return on investment for marketing campaigns. With the ability to reach a broader audience, businesses can increase their chances of winning back lost customers and driving additional sales.
Strategic Partnership with Snowflake
Collaboration and Future Outlook
The availability of AtData’s solutions in the Snowflake Marketplace highlights the growing demand for accurate and reliable email intelligence. Brian Burke, VP of Product at AtData, emphasized how the intelligence gleaned from the Email Engagement product allows marketing teams to optimize their outreach based on different levels of consumer engagement. This optimization is crucial in enhancing marketing efficiency and driving better results. Additionally, Brian Cardona, President of AtData, expressed optimism about future collaborations with Snowflake, which he believes will further expand the availability of their comprehensive email intelligence solutions.
Snowflake Marketplace, which operates on Snowgrid, provides easy and secure access to raw data products, data services, and applications. By simplifying the discovery and commercialization of data products, Snowflake unlocks new revenue streams and offers deeper insights across the AI Data Cloud. This collaboration between AtData and Snowflake is poised to support organizations in making more informed decisions by leveraging first-party data. Businesses can utilize this data to gain a competitive edge and improve their marketing strategies.
Benefits of Email Intelligence Solutions
AtData’s email intelligence solutions, built on over two decades of historical data and billions of monthly activity signals, play a critical role in validating and verifying customer data. These solutions help in creating actionable customer profiles that lead to increased customer engagement, sales, and retention. The integration of AtData’s solutions with the Snowflake Marketplace represents a strategic initiative to help more organizations utilize their data efficiently and drive meaningful customer experiences.
The ability to access comprehensive email intelligence through Snowflake empowers businesses to enhance their marketing efforts and achieve better results. By leveraging AtData’s robust email intelligence, companies can streamline their marketing processes, ensure the accuracy of their customer data, and deliver more personalized experiences. This integration marks a significant advancement in the field of digital marketing, providing businesses with the tools they need to thrive in an increasingly data-driven world.
The Road Ahead
In a major breakthrough for email marketers, AtData has unveiled its Email Marketing Solutions on the Snowflake Marketplace. This announcement represents a significant advancement in assisting marketers to effectively pinpoint and engage with active email addresses while also connecting with consumers using alternative emails. Now that AtData’s Email Engagement and Alternate Email solutions are available as Snowflake Native Apps, businesses have the opportunity to utilize improved email intelligence to enhance their marketing campaigns.
The availability of these tools on the Snowflake Marketplace means companies can integrate these solutions seamlessly into their existing data infrastructure. This integration is designed to provide marketers with real-time insights and analytics, enabling more targeted and efficient email marketing strategies. With these cutting-edge solutions, businesses can optimize their email campaigns, ensuring they reach their intended audience with greater accuracy and effectiveness. This development underscores AtData’s commitment to innovation in the email marketing space, helping companies stay competitive in an ever-evolving digital landscape.
