In a significant development for the web development and marketing automation industries, Duda and ActiveCampaign have announced a strategic partnership that promises to enhance the capabilities available to agencies and businesses. By integrating ActiveCampaign’s advanced marketing automation features directly into Duda’s website development platform, the collaboration is expected to simplify the creation of data-driven, personalized customer experiences. This is especially beneficial for agencies that build websites on Duda, allowing them to automate post-sale engagement, personalize email communications, and foster repeat sales without requiring intricate technical setups.
The integration supports a wide range of Duda’s existing features, including native contact forms, eCommerce, and membership functionalities, with the powerful marketing automation tools offered by ActiveCampaign. Shay Howe, the Chief Marketing Officer of ActiveCampaign, emphasized that this collaboration is designed to help agencies and SaaS companies deliver enhanced client services efficiently, focusing on growth rather than technical complexities. This approach allows businesses to leverage marketing automation to its fullest potential, driving customer engagement and boosting sales effectively.
Enhancing Agency Services and Customer Engagement
In a significant move for the web development and marketing automation sectors, Duda and ActiveCampaign have formed a strategic partnership aimed at enhancing capabilities for agencies and businesses. By incorporating ActiveCampaign’s advanced marketing automation features directly into Duda’s website development platform, this collaboration aims to streamline the creation of data-driven, personalized customer experiences. Particularly advantageous for agencies using Duda to build websites, this integration will enable them to automate post-sale engagement, personalize email communications, and drive repeat sales without needing complex technical setups.
This integration is compatible with a wide array of Duda’s current features, such as native contact forms, eCommerce capabilities, and membership functions, enhanced by ActiveCampaign’s powerful marketing automation tools. Shay Howe, Chief Marketing Officer of ActiveCampaign, highlighted that this partnership is crafted to help agencies and SaaS companies deliver superior client services efficiently, focusing on growth rather than technical challenges. This strategy empowers businesses to fully utilize marketing automation, significantly boosting customer engagement and sales outcomes.
