6sense has launched Intelligent Workflows, a groundbreaking tool specifically crafted to revolutionize marketing and sales operations by centralizing omnichannel engagement and data management. This innovative solution consolidates Audience and Data workflows, enabling B2B companies to take a data-driven approach for better campaign performance. By combining campaign orchestration and data enrichment within a single platform, Intelligent Workflows apply AI-driven insights to allocate contacts to suitable channels based on their intent and buying stage. Consequently, sales teams can interact with target accounts through personalized messaging across multiple channels from a singular central hub.
Addressing Common Challenges
Common challenges faced by B2B marketing and sales teams often include fragmented tools, data silos, and static buyer journeys. Intelligent Workflows tackle these issues by offering a unified interface for streamlined omnichannel engagement as well as high-quality data management. One of the notable features of this tool is the inclusion of out-of-the-box plays like re-engaging dormant audiences, accelerating deals, and ensuring full-funnel engagement. These features are pre-configured to facilitate immediate pipeline generation and ensure quick and efficient campaign launches.
The fragmented nature of traditional marketing tools often leads to inefficiencies and disconnected data sources, making it difficult for teams to execute cohesive marketing strategies. Intelligent Workflows overcome this by providing a single, comprehensive platform that integrates seamlessly with major CRM systems such as Salesforce and HubSpot. Moreover, it works in tandem with marketing automation platforms like Marketo and Eloqua, and sales engagement platforms, including Salesloft and Outreach. This cohesive integration enables users to consolidate data and streamline their marketing efforts, thus eliminating the inefficiencies associated with fragmented tools.
Enhancing Campaign Outcomes through Data-Driven Insights
Centralizing data and employing AI-driven insights allow Intelligent Workflows to optimize campaign outcomes significantly. By understanding buyers’ intent and their respective stages in the purchasing journey, the tool allocates resources and messaging effectively to engage with potential clients at the right time and place. Such precision in targeting ensures higher engagement rates and improves the overall success of marketing campaigns.
This data-centric approach also enhances the ability of sales teams to personalize their interactions with target accounts. With access to enriched data, sales representatives can craft messages that resonate more deeply with prospective clients, thereby increasing the likelihood of conversions. Additionally, by monitoring key metrics and analyzing performance data, marketing teams can continuously refine their strategies to adapt to changing market dynamics, thus ensuring sustained success in their campaigns.
Leveraging Feedback for Continuous Improvement
The development of Intelligent Workflows has greatly benefited from feedback provided by beta users. Their insights have been instrumental in refining the tool and adding new templates tailored to user needs. For instance, Alexander Weihmann from Higher Logic noted significant time savings for sales development representatives (SDRs) as the tool automated contact purchases and eliminated the need for manual data entry. This feedback loop has allowed 6sense to ensure the tool is not only effective but also user-friendly and efficient.
By continuously incorporating user feedback, 6sense has been able to offer a product that aligns closely with the real needs and challenges faced by marketing and sales teams. The addition of new templates based on user insights ensures that Intelligent Workflows remains relevant and valuable to its users, catering to a wide range of use cases and scenarios. This commitment to ongoing improvement underscores 6sense’s dedication to delivering cutting-edge solutions that drive tangible results for B2B companies.
Future Prospects and Final Thoughts
6sense has unveiled Intelligent Workflows, a pioneering tool designed to transform marketing and sales operations by centralizing both omnichannel engagement and data management. This cutting-edge solution integrates Audience and Data workflows, empowering B2B companies to pursue a data-driven strategy for superior campaign outcomes. By uniting campaign orchestration with data enrichment within one platform, Intelligent Workflows leverage AI-driven insights to assign contacts to appropriate channels based on their intent and buying stage. This enables sales teams to engage with target accounts through tailored messaging across various channels, all managed from a single central hub. As a result, companies can streamline their marketing and sales efforts, ensuring that they reach their audience with the right message at the right time, enhancing overall efficiency and effectiveness. This comprehensive approach promises to elevate how B2B companies engage with their prospects and customers, leading to improved performance and higher ROI.
