The world of digital advertising is ever-evolving, but one constant remains—transparency. Transparency is the bedrock upon which trust is built in the digital ecosystem, and DoubleVerify (DV) has taken a crucial step with the launch of the DV Transparency Center. Announced at the Cannes Lions 2024
Account-based marketing (ABM) is one of the fastest-growing approaches in digital marketing, increasing by 15% between 2020 and 2021 . With a strategic focus on high-value accounts, ABM provides natural alignment between sales and marketing teams. Putting a strategy in place to extract the most out
Digital marketing has become essential for financial advisors seeking to grow their client base and remain relevant in a rapidly evolving industry. As financial advisory services increasingly target a tech-savvy clientele, having a robust digital marketing strategy is no longer a luxury but a
The real estate industry is rapidly evolving, and digital marketing has become a pivotal element in this transformation. Century 21 Australasia, a key player in the real estate market, has taken a leap forward by partnering with View Media Group (VMG) to integrate VMG’s Acquire platform into their
In a landscape where privacy regulations and technology are constantly evolving, the world of advertising is undergoing significant transformation. The emergence of programmatic digital Out-of-Home (DOOH) advertising is a response to these changes, offering a sophisticated, data-driven approach.
When a company excels in its field while also breaking barriers for diversity, it's a dual victory that deserves attention. B. McGuire Designs, an Atlanta-based digital marketing agency, has achieved exactly that, marking its territory with distinguished recognition as an LGBT-owned business. This
In the fast-paced realm of digital advertising, trust in technology is paramount. Yet, there's a growing murmur among those in the industry about the efficacy of ad verification tools. Designed to be the watchdogs against fraud and online malfeasance, ad verification technologies are being
In the fast-paced arena of B2B marketing, video content has become a cornerstone of strategic communication, vital for its ability to explain complex services and products compellingly and succinctly. However, traditional video production, with its often prohibitive costs and time-intensive
In a decisive move to promote the ethical deployment of AI technologies, Google has overhauled its guidelines, setting a new benchmark for app developers. These revisions not only safeguard user interests but also underscore a growing industry-wide dedication towards morally conscious AI usage. The
In the bustling digital economy of Singapore, the quest for visibility is relentless, and the demand for being found online is at an all-time high. As businesses clamor to attain a coveted spot in the search engines' rankings, one thing becomes clear: a strategic SEO marketing plan isn't just a
