Today, nearly 74% of consumers look for business information on search engines. That means search engine optimization (SEO) is no longer optional, but a necessity for businesses that want to thrive in the digital age. What is SEO, and why is it important? There are multiple elements that build SEO
Account-based marketing (ABM) is a powerful tool when used properly—and a challenging approach if the right strategies are not efficiently put in place. While many companies say that they have doubled their ROI from using ABM, there are still some organizations that are not maximizing their ABM
The post-COVID world is just around the corner, but how will things change for marketers? Today, the speed at which businesses and individuals are going digital has been accelerated to the point where we’ve become dependent on online services. So, what strategies can boost your marketing efforts in
To say that 2020 has been a whirlwind for our economy is an understatement. However, with a new year come new possibilities and potential for a significant upward correction in revenue potential for B2B companies. The effect of the past year on physical business will be felt far into 2021. Sales
The way we all live and work was dramatically altered this year, as the pandemic ripped through industries around the world. The COVID-19 pandemic and the crisis that followed forced us to both ponder and take immediate action in the face of growing uncertainties. Nevertheless, planning for the
How can you give your words more power? And how can you move people to act and make a decision? Today, consumers are expecting their favorite brands to produce content that entertains, provides solutions, and engages. But writing content comes in many shapes and flavors, and it’s important to know
With origins going back to the ’50s, Black Friday is probably the most significant shopping event of the year. Maybe even more so in 2020, when sales have just recently started to recover after a sharp drop in April due to the spread of COVID-19. However, the pandemic remains one of the greatest
With more and more people working from home or remotely during the ongoing crisis, digital marketing strategies are now more important than ever. However, marketers should also acknowledge the fact that this global crisis will have a significant impact on brand perception, with some individuals
The impact of the COVID-19 pandemic on digital marketing strategies is, beyond any doubt, substantial. While some niche digital businesses have seen their online sales increase since the advent of the crisis, many more have been affected by it and are currently seeing the international situation as
Think of your keyword optimization process as the base on which you will build your search engine marketing strategy. If this stage is done incorrectly, it doesn’t matter how great the rest is—it will fail to achieve its goal. Moreover, while it’s important to go through optimization at the
