In today’s rapidly evolving commercial landscape, B2B marketing has undergone a substantial transformation driven by new technologies and shifting business dynamics. This article delves into how B2B marketers must adapt to this new environment by fostering deeper integration with sales and
The Department of Justice's (DOJ) recent proposal to break up Google's digital display-advertising business has sparked a heated debate. While the intention behind this move is to foster competition and reduce Google's alleged monopoly, it may inadvertently harm small businesses that rely heavily
Artificial Intelligence (AI) is making waves across various sectors, and the world of social media marketing is no exception. Among its many applications, AI influencers represent a particularly transformative aspect, offering brands innovative and resourceful ways to engage with their audiences.
The hotel industry continuously evolves with advancements in technology and strategic collaborations. On October 1, 2024, a game-changing partnership was announced between Cloudbeds, a leading hospitality management software provider, and Mirai, an esteemed name in hotel distribution technology and
In a world ever more saturated with digital content, the advertising landscape is continuously evolving to capture and retain consumer attention. Digital Out-of-Home (DOOH) advertising stands as the latest frontier in this metamorphosis, integrating digital technology with public and outdoor spaces
Email marketing remains one of the most effective channels for reaching and engaging an audience. However, the success of email campaigns hinges on understanding and effectively leveraging key metrics. This article delves into the essential metrics for high engagement and provides strategies for
Burwood Media, renowned for orchestrating over 1,000 themed DJ nights annually across the globe, is seeking a dynamic Marketing Assistant to join their team part-time. This New York-based event and marketing company specializes in creating unforgettable experiences for music enthusiasts and is now
The global web analytics market is set to experience significant expansion from 2024 to 2028, as highlighted in the latest report by Technavio. This growth trajectory is propelled by the increasing preference for online shopping and the widespread adoption of cloud technologies. Notably, the market
Influencer marketing continues to evolve, becoming a cornerstone in the digital marketing landscape. This article delves into the burgeoning growth, emerging trends, and strategic shifts that are shaping the influencer marketing industry in 2024. Insights from the "Influencer Marketing Report 2024"
In today's highly competitive hospitality landscape, the path to securing a booking is multifaceted and requires a concerted strategy to stand out. Jason Pirock, Head of Marketing for Springboard Hospitality, outlines a comprehensive approach to enhance hotel conversions through an omnichannel
