A global leader in SEO, content marketing, and data analytics, Anastasia Braitsik is our go-to Digital Marketing expert. With Google’s push towards automation, advertisers are facing a critical new tool: AI Max. It promises to find new conversions by looking beyond keywords, but as Anastasia
A significant chasm is opening between the marketing industry's rapid adoption of artificial intelligence for video creation and a growing wave of consumer skepticism that threatens to erode brand trust. While professionals see a revolutionary tool for efficiency, viewers are becoming adept at
The strategic advantage in digital marketing now belongs to those who can most accurately interpret what a searcher is trying to accomplish, a challenge where artificial intelligence has become the definitive arbiter. AI-powered keyword research represents a significant advancement in the digital
As a global leader in SEO, content marketing, and data analytics, Anastasia Braitsik is at the forefront of the digital marketing landscape. Today, she joins us to dissect a critical new bug in Google Ads that is disrupting Performance Max campaigns, one of the platform's most powerful and
The rapid integration of AI-generated summaries at the top of search results has created a new layer of complexity for digital marketers and fundamentally challenged how they measure visibility and performance. As these AI Overviews become a standard feature, understanding their impact on core
As a global leader in SEO and data analytics, Anastasia Braitsik has a unique vantage point on the high-stakes legal battle that could reshape the future of search. With proposals on the table that would compel Google to share its most sensitive assets, we sat down with her to understand the
A viral spoof video placing celebrities on a fictional island vacation last year demonstrated with unsettling clarity that AI video generation had crossed a critical threshold from niche experiment to a potent cultural force. The tool behind this social media storm, a startup named Higgsfield, has
A silent levy is being placed on the global digital advertising market, siphoning billions from marketing budgets without a trace and leaving behind a trail of corrupted data that misleads even the most sophisticated optimization algorithms. Last year, this hidden tax, known as invalid traffic
A startling number of revenue teams are not failing due to flawed strategies but are instead being systematically undermined by the chaotic and unreliable data upon which those strategies are built. Industry analysis reveals a stark reality: a significant 37% of CRM users have reported direct
The journey to buying or selling a home almost universally begins with a few keystrokes in a search bar, long before a potential client ever considers picking up the phone to call an agent. In today’s digital-first real estate market, visibility is not just an advantage; it is the fundamental price
