Noah Thwaite

Noah Thwaite

Demand Generation Expert
Noah Thwaite is a Marketing and Advertising expert. He explores the art and science of demand generation and offers readers a broad scope of topics, from the principles of advertising to lead generation and brand-to-demand strategies. Noah offers a holistic view of the strategies and tactics driving successful B2B marketing programs.
How Will Sumsub Boost Fraud Protection for Onda Più?
Ads & Programmatic How Will Sumsub Boost Fraud Protection for Onda Più?

A Strategic Partnership for Fraud Prevention Sumsub's Verification Tools at Work In an era where digital onboarding can be the weakest link in the security chain, Onda Più's alliance with Sumsub acts as a pivotal move towards cementing the integrity of customer verification. By integrating Sumsub's

How is AI Revolutionizing Google Advertising Platforms?
AI & Data Analytics How is AI Revolutionizing Google Advertising Platforms?

In an age where artificial intelligence (AI) is transforming various sectors, Google remains a leading force in integrating AI into its broad range of advertising tools, signaling a major shift in how digital marketing operates. These AI enhancements are not only improving efficiency but are also

How Will OOH Advertising Dominate the 2024 Election Cycle?
Ads & Programmatic How Will OOH Advertising Dominate the 2024 Election Cycle?

As excitement around the 2024 presidential election rises, marketers and political campaigners are preparing for a challenging media landscape, saturated with diverse content. Standing out is more critical than ever, and one strategy proving increasingly vital is out-of-home (OOH) advertising. This

From Authenticity to Amplification: Mastering User-Generated Content
Editorial From Authenticity to Amplification: Mastering User-Generated Content

In today’s tumultuous waters of digital marketing, user-generated content (UGC) has emerged as a mighty wind in brands’ sails. Fan-driven content enables higher audience engagement and fosters a closer sense of community, which is one of the reasons you should also incorporate UGC into your 2024

Google Ads to Pause Zero Impression Ad Groups After 13 Months
SEO/SMM Google Ads to Pause Zero Impression Ad Groups After 13 Months

Google has recently unveiled a notable shift in the management of its advertising services. Beginning March 11, the tech giant will implement a new policy that targets ad efficiency on its platform, Google Ads. Specifically, ad groups that have not accumulated any impressions for over a year – a

Deinfluencing Debunked: Implications for Brands and Consumers
Editorial Deinfluencing Debunked: Implications for Brands and Consumers

It looks like social media, and especially TiKToK, have taken a different approach to how people can sell their products online. There has been a shift in the approach of influencers when it comes to promoting products. Rather than encouraging their viewers to buy products they love, many

How Will Email Marketing Evolve by 2024?
Content & Email Marketing How Will Email Marketing Evolve by 2024?

Email marketing’s landscape is on the cusp of several transformative changes as we approach 2024. Advances in technology and shifts in consumer expectations will see the evolution of email marketing in its security measures, personalization capabilities, design trends, and automation

How is Attentive Reimagining SMS Marketing with AI?
Mobile Marketing How is Attentive Reimagining SMS Marketing with AI?

Attentive is leading the evolution in digital marketing with a groundbreaking approach to SMS marketing that leverages AI. This platform revolutionizes mobile messaging by injecting a high degree of personalization, akin to the face-to-face interactions of brick-and-mortar stores. With the

How Can Vlogging Expand Your Brand's Online Presence?
Content & Email Marketing How Can Vlogging Expand Your Brand's Online Presence?

In today's digital-centric world, crafting a robust online brand presence is essential, and vlogging is a key ingredient in this endeavor. Utilizing vlogs in your brand's online strategy is not just about keeping up with trends; it's about connecting with your audience in a more intimate and

Voice Technology is Reshaping Digital Marketing
Editorial Voice Technology is Reshaping Digital Marketing

Digital marketing strategies have evolved rapidly in the past few years. How we consume content was forever changed by social media and the rise of video content in recent years. However, artificial intelligence has been the leading cause of such rapid growth. In 2023 alone, 44% of marketers have

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