Noah Thwaite

Noah Thwaite

Demand Generation Expert
Noah Thwaite is a Marketing and Advertising expert. He explores the art and science of demand generation and offers readers a broad scope of topics, from the principles of advertising to lead generation and brand-to-demand strategies. Noah offers a holistic view of the strategies and tactics driving successful B2B marketing programs.
Why Influencer Marketing Is Still Booming
Editorial Why Influencer Marketing Is Still Booming

As the COVID-19 pandemic spread across the globe, causing problems for governments, businesses, and individuals alike. Furthermore, marketers everywhere were also faced with multiple issues . From finding the right marketing strategies during a global pandemic to building a good framework and

Should You Include NFTs in Your Digital Marketing Campaigns?
Editorial Should You Include NFTs in Your Digital Marketing Campaigns?

What Is an NFT? And What Does It Look Like? A “non-fungible token”—or NFT—is a non-interchangeable unit of data. Why all the craze? NFTs represent verified ownership to easily-reproducible items like songs, videos, and artwork. To establish public proof of ownership, NFTs are connected to

What is psychographic segmentation?
Editorial What is psychographic segmentation?

A savvy marketer knows not to send the exact same email to everyone on their leads list. Instead, they will start working on segmentation, dividing customers into similar groups, and tailoring messages accordingly. In theory, when the research is done, the team should have all the information

Why Digital Marketing & Web Development Should Work Together
Editorial Why Digital Marketing & Web Development Should Work Together

Today, businesses leverage digital channels more than ever and digital marketing has gained traction as a means to support companies build and sustain their digital efforts. The current business climate requires brands to develop digital tactics that help them connect with customers online, where

How Important Is SEO in Digital Marketing?
Editorial How Important Is SEO in Digital Marketing?

Today, nearly 74% of consumers look for business information on search engines. That means search engine optimization (SEO) is no longer optional, but a necessity for businesses that want to thrive in the digital age. What is SEO, and why is it important? There are multiple elements that build SEO

Where Your ABM Is Missing the Mark & How to Reach More Prospects
Editorial Where Your ABM Is Missing the Mark & How to Reach More Prospects

Account-based marketing (ABM) is a powerful tool when used properly—and a challenging approach if the right strategies are not efficiently put in place. While many companies say that they have doubled their ROI from using ABM, there are still some organizations that are not maximizing their ABM

10 post-pandemic marketing strategies that are proven to have benefits
Editorial 10 post-pandemic marketing strategies that are proven to have benefits

The post-COVID world is just around the corner, but how will things change for marketers? Today, the speed at which businesses and individuals are going digital has been accelerated to the point where we’ve become dependent on online services. So, what strategies can boost your marketing efforts in

Rebuilding the Funnel: An Outlook for Sales in 2021
Editorial Rebuilding the Funnel: An Outlook for Sales in 2021

To say that 2020 has been a whirlwind for our economy is an understatement. However, with a new year come new possibilities and potential for a significant upward correction in revenue potential for B2B companies. The effect of the past year on physical business will be felt far into 2021. Sales

2021 Trends: Why Focus on Brand Values Matters
Editorial 2021 Trends: Why Focus on Brand Values Matters

The way we all live and work was dramatically altered this year, as the pandemic ripped through industries around the world. The COVID-19 pandemic and the crisis that followed forced us to both ponder and take immediate action in the face of growing uncertainties. Nevertheless, planning for the

8 Great Techniques That Will Actually Improve Your Copywriting Immediately
Editorial 8 Great Techniques That Will Actually Improve Your Copywriting Immediately

How can you give your words more power? And how can you move people to act and make a decision? Today, consumers are expecting their favorite brands to produce content that entertains, provides solutions, and engages. But writing content comes in many shapes and flavors, and it’s important to know

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