In the ever-shifting landscape of social media, B2B marketers are navigating new platforms and changing buyer behaviors to stay ahead. We are here with Anastasia Braitsik, a global leader in SEO and digital marketing, to explore the current dynamics and future of B2B social media strategies. How
In the landscape of digital marketing, email remains a crucial touchpoint between businesses and their audiences, as its functionality and strategies are on the cusp of a significant transformation in the present year, evidenced by the expansion of its role beyond traditional confines. Propelled by
In the fast-evolving landscape of digital marketing and artificial intelligence, Anastasia Braitsik stands out as a beacon of expertise. Her insightful approach to SEO and content marketing has positioned her as a leader in navigating technological shifts. In this interview, we explore her
In today's rapidly evolving marketing landscape, few roles have seen as significant a transformation as the Chief Marketing Officer. Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, joins us for an insightful discussion on the challenges and opportunities that come
With the digital landscape reshaping consumer interactions, social media marketing has become a pivotal strategy for grocery retailers, especially independent grocers. These smaller chains increasingly rely on social media platforms to enhance brand visibility, foster customer engagement, and
Programmatic advertising has significantly transformed digital ad buying, capturing 88% of US display ad expenditure in recent years. Understanding the intricacies and nuances of fee structures within this domain is essential for advertisers aiming to achieve optimal ad spend efficiency and
With the proliferation of AI in today's tech-driven world, media relations is witnessing a transformation characterized by enhanced efficiency and innovation. AI technology is increasingly utilized in public relations (PR) for tasks such as data analysis, story ideation, and targeting media pitches
In an era characterized by overwhelming data volumes, search marketing increasingly relies on sophisticated visualization methods to extract actionable insights. The traditional tools of line graphs and spreadsheets, once the mainstays of data reporting, have proven inadequate for handling today's
Comcast Advertising has unveiled its expanded international business operations, introducing a new Media Solutions division aimed at enhancing service for global clients and simplifying media purchasing. This strategic move launches the integration of media solutions previously provided by
In recent years, there has been a significant shift in the strategies employed for political advertising, particularly in Australia, where trust in digital platforms is waning, and traditional communication methods are making a comeback. Out-of-Home (OOH) advertising, such as billboards and bus
