With more and more people working from home or remotely during the ongoing crisis, digital marketing strategies are now more important than ever. However, marketers should also acknowledge the fact that this global crisis will have a significant impact on brand perception, with some individuals
The impact of the COVID-19 pandemic on digital marketing strategies is, beyond any doubt, substantial. While some niche digital businesses have seen their online sales increase since the advent of the crisis, many more have been affected by it and are currently seeing the international situation as
Think of your keyword optimization process as the base on which you will build your search engine marketing strategy. If this stage is done incorrectly, it doesn’t matter how great the rest is—it will fail to achieve its goal. Moreover, while it’s important to go through optimization at the beginn
In-person interactions still play a pivotal role in every marketer’s playbook. Over time, a vast majority of studies have probed the invaluable promises—and the limits—of computer-mediated communication. An online meetup spans geographical boundaries and helps to forge or maintain closer customer re
In February 2019, Google announced the launch of AMP for Email spec, a native support for dynamic and interactive emails, powered by AMP (Accelerated Mobile Pages). Google showcased it as an “ opportunity to modernize one of the most popular places where people spend their time ” as well as “ a pow
One of the latest trends in e-commerce is the implementation of visual search and trust me on this one: you don’t want to be the business manager who ignores it. Nowadays, customers are increasingly relying on social media platforms like Pinterest, Instagram, and Facebook for style inspiration, a
When engaging into a digital marketing campaign for the client, any marketer starts by building the best strategy from the existing premises. There are cases where one of the premises might be that the brand itself is what the industry identifies as polarizing brands. The public has strong feelings
The new platform launched by Google on 15 March 2016 is targeting business data management professionals that benefited so far from Adobe and Oracle products, as well as other business specialists that just started managing their audience with digital tools. Google Analytics 360 Suite natively ties
April 1 2016 marked the launch of the LG G5 mobile in the US. As usual we will see a lot of reviews, tests, impressions and comparisons for this new smartphone that raised quite an interest from potential customers all around the world, as well as from tech enthusiasts and critics. One of the first
The festive season may provide free time for ourselves, in addition to all the busy moments and to those spent together with peers, family and friends. Enjoying some seasonal marketing overviews can prove both an instructional and a pleasant activity. Therefore let’s see what did the 2015 holiday s
