Quality content is one of the most important ingredients needed to create an effective marketing mix because it is one of the best ways to provide potential customers with answers to their questions, while also offering new and relevant information. Quality content can strengthen trust between
As the COVID-19 pandemic nears its end, new worries plague American shoppers. With mounting inflation now a concern for people around the world and a war in Europe, parents face various issues when planning the future of their children. These worries affect their mindsets, as well as the way they
Social marketing is designed to alter people’s behavior for the benefit of others—a concept meant to be beneficial to society as a whole. While commercial marketing strategies are used primarily to boost sales and profits, social marketing goals are different. These objectives are all about imp
Many marketers are wondering which digital marketing trends will reshape and define this season. People across the globe have lived under the shadow of the global COVID-19 pandemic for more than two years, and most industries have been strongly impacted by it. In 2022, however, the world seems to
With the COVID-19 pandemic still disrupting global sales, brands everywhere know that this holiday season could be the best chance to boost purchases by year-end. Most digital marketing tools can help marketers and their brands achieve this important goal. But there is one tool that shouldn’t be i
As the COVID-19 pandemic spread across the globe, causing problems for governments, businesses, and individuals alike. Furthermore, marketers everywhere were also faced with multiple issues . From finding the right marketing strategies during a global pandemic to building a good framework and
What Is an NFT? And What Does It Look Like? A “non-fungible token”—or NFT—is a non-interchangeable unit of data. Why all the craze? NFTs represent verified ownership to easily-reproducible items like songs, videos, and artwork. To establish public proof of ownership, NFTs are connected to blockch
A savvy marketer knows not to send the exact same email to everyone on their leads list. Instead, they will start working on segmentation, dividing customers into similar groups, and tailoring messages accordingly. In theory, when the research is done, the team should have all the information
Today, businesses leverage digital channels more than ever and digital marketing has gained traction as a means to support companies build and sustain their digital efforts. The current business climate requires brands to develop digital tactics that help them connect with customers online, where
Today, nearly 74% of consumers look for business information on search engines. That means search engine optimization (SEO) is no longer optional, but a necessity for businesses that want to thrive in the digital age. What is SEO, and why is it important? There are multiple elements that build
