Tracking email traffic effectively is crucial for achieving comprehensive insights into marketing performance. This guide introduces a streamlined approach to tracking email traffic using Google Analytics 4 (GA4). By leveraging GA4, marketers can gain detailed insights into user behavior
In the ever-evolving landscape of digital marketing, Anastasia Braitsik stands out as a pioneer, especially in the realms of SEO, content marketing, and data analytics. Her innovative approach to utilizing AI and generative engine optimization (GEO) models offers fresh insights into how content can
In an era where consumer expectations have escalated beyond traditional boundaries, personalized commerce technology is reshaping the retail landscape dramatically. The evolution of technology in retail is marked by the shift from static loyalty programs to dynamic, tech-driven personalization.
The digital marketing landscape has experienced a transformative shift due to the integration of artificial intelligence (AI) into search engine optimization (SEO). As AI technologies become increasingly adopted, marketers face challenges and opportunities that redefine traditional SEO practices.
In an era dominated by digital connectivity, understanding the intricacies of social media engagement has become a focal point of both academic research and corporate strategies. Specifically, the role of toxic content—defined as material that is harmful, derogatory, or contentious—has gained
In the rapidly evolving world of ad tech, few individuals have managed to shape the landscape as significantly as Carolina Wagner, now VP of Programmatic Strategy & Operations at Automattic. With a career journey that wove through finance and into the heart of Silicon Valley's tech scene, Wagner's
With the swift advancement of technology, the role of artificial intelligence in digital marketing for small and medium-sized enterprises (SMEs) is garnering increasing attention. AI content creation tools have started to reshape this landscape by empowering SMEs with innovative marketing
In the ever-evolving landscape of digital marketing, Anastasia Braitsik has emerged as a pioneer in the use of generative AI technologies for video ad creation. Her insights have helped transform how brands, especially small and mid-tier ones, approach their marketing strategies. Today, we explore
Navigating the average inbox these days feels like wading through an unending sea of marketing emails. Discounts here, newsletters there, all vying for attention amid crucial work correspondence or personal messages. With digital communication at its peak, has your inbox become more of a chaotic
In a rapidly evolving digital world where efficiency and measurable performance are paramount, the Virtual Programmatic Day # 2025 emerged as a pivotal event for the digital advertising sector. Hosted by IAB Europe and broadcast from the London offices of Rakuten Advertising, this event witnessed
