When people think about social listening, they often picture B2C brands tracking hashtags, jumping on trends, or responding to customer complaints in real-time. While this is true, social listening is just as important—if not more so—for B2B companies. In the B2B realm, buying cycles are longer, s
Creating effective content is essential for business owners looking to engage their audience and drive results. The common misconception that a significant budget is required often deters businesses from investing in content creation efforts. However, the reality is quite different; with the right
Voice search has rapidly gained traction due to the prevalence of AI-driven voice assistants like Siri, Alexa, and Google Assistant. This shift towards voice search necessitates an evolution in search engine optimization (SEO) strategies. Voice search optimization (VSO) has emerged as a crucial
Snap Inc. has taken a significant step in its journey by launching 'Majlis Snap for Content Creators,' Saudi Arabia's premier Creator Hub, and establishing its first office in the Kingdom. Located in the JAX district of Diriyah, a Riyadh suburb, this expansion aims to boost
The U.K.'s Competition and Markets Authority (CMA) is ramping up its focus on the influential roles Apple and Google play within mobile web browsers and app ecosystems. This increased scrutiny arose after a provisional decision made by an independent inquiry group, advocating for an
The resurgence of Out-of-Home (OOH) advertising and the lessons it holds for radio stations in adapting to changing consumer behaviors and enhancing measurement methodologies serve as the core subject of analysis in this article. The Broadcast Dialogue piece delves into the challenges and strategic
In today's digital age, video content has rapidly evolved into a pivotal tool for businesses aiming to captivate their audiences effectively. According to recent data from Statista, an impressive 92% of internet users worldwide are reached through varied forms of video content. While countless
Email retargeting is a powerful e-commerce marketing technique that helps brands re-engage customers who have interacted with their website but haven't completed a desired action, such as making a purchase. This strategy is essential for converting online window shoppers into paying customers.
ChapsVision, a French Big Data startup, is making waves in the tech industry with its rapid growth and ambitious strategies. Often compared to the American giant Palantir, ChapsVision is setting its sights on an Initial Public Offering (IPO) on the Euronext market. Founded in 2019, the company has
In an age where social media saturation seems almost inevitable, influencers across various platforms often share intimate aspects of their daily lives with expansive audiences. This genre has morphed into a subset known as family vlogging, where parents document and share the lives of their
