IAB Europe, a prominent industry association within the digital advertising ecosystem, recently released its 2024 Attitudes to Programmatic Advertising Report. As the tenth edition in its series, this annual report provides comprehensive insights into the status of programmatic advertising across
In the current landscape of startups preparing for initial public offerings (IPOs), a significant shift has emerged as these companies pivot from prioritizing rapid growth to focusing on achieving profitability. This strategic realignment is driven by the necessity to present a robust financial
Affiliate marketing is significantly transforming the digital commerce landscape, presenting vast opportunities for brands and marketers. This model, which compensates affiliates for driving sales, offers a scalable, cost-effective way for brands to connect with targeted audiences while enabling
Local mobile marketing is a game-changer for small businesses with physical locations. By leveraging mobile devices, businesses can engage with nearby customers, deliver personalized advertisements, and drive foot traffic and sales. Understanding and implementing effective local mobile marketing
In the ever-evolving landscape of digital advertising, privacy concerns and regulatory changes have significantly impacted how advertisers target and measure their audiences. One of the most notable shifts came with Apple's introduction of the AppTrackingTransparency (ATT) framework in April
Netpulse AG, a venerated Swiss digital marketing agency based in Winterthur, Zurich, has significantly aided in enhancing the online presence for diverse businesses since it was founded in 2009. This specialized agency, comprising 20 devoted professionals, demonstrates exceptional proficiency in
With the ever-evolving landscape of digital communication, businesses are increasingly gravitating toward SMS marketing as a powerful tool. In 2023, the role of personalization in SMS marketing continues to gain momentum. In this roundup, we gather insights from various experts, discussing the
Email marketing remains an indispensable tool for B2B marketers aiming to connect with their target audience, nurture leads, and drive conversions. In today's overcrowded inbox environment, standing out requires a strategic approach. Here’s how B2B email marketing can be optimized to boost e
The creator economy has emerged as a dynamic force, reshaping how brands connect with consumers. With its rapid growth trajectory, understanding how to maximize investments in this space is crucial for marketers. By engaging with creators who have established loyal followings, brands can tap into a
In today's rapidly evolving digital landscape, location-based marketing is becoming increasingly crucial for businesses looking to connect with their audience on a more personal level. This article aims to provide a comprehensive roundup of expert opinions, tips, and reviews from various
