The Israeli digital marketing landscape has experienced a transformative shift, driven by the ubiquitous rise of digital technologies and the changing consumer behaviors that favor online engagement. This evolution has made certain marketing roles more prominent within the tech scene in Israel.
Over just a few years, artificial intelligence (AI) has begun to reshape the digital marketing industry completely. According to Salesforce data, only 29% of marketers reported using AI in 2018. This figure reached 84% in 2020. Flash forward, and data from Statista suggests that this figure rose to
In a significant development for the web development and marketing automation industries, Duda and ActiveCampaign have announced a strategic partnership that promises to enhance the capabilities available to agencies and businesses. By integrating ActiveCampaign's advanced marketing automation
Embracing digital marketing strategies is essential for small businesses looking to thrive in today’s technology-driven world. In the competitive digital landscape, a robust online presence can help attract a broader audience, drive traffic, and foster sustainable growth. The right approaches,
In an era where the lines between digital and real-world experiences are increasingly blurred, Rovio Entertainment, the Finnish developer of the wildly popular mobile game Angry Birds, has embarked on a ground-breaking marketing campaign in partnership with McDonald's China. This initiative
In today's rapidly evolving digital landscape, businesses are increasingly turning to SMS marketing as a pivotal tool for engaging customers quickly and effectively. This mode of communication has proven to be extraordinarily potent, showcasing remarkable open rates and immediate engagement, far
Programmatic advertising, the automated process of buying and optimizing digital ad space, has become an essential element of modern marketing. As we step into 2024, the landscape is poised for transformative changes driven by technological advancements and evolving industry standards. With over
The rapid evolution of technology has fundamentally transformed mobile app marketing, making it increasingly complex and multifaceted. To stay ahead in the competitive marketplace, developers and marketers must adapt to new trends, deploy innovative strategies, and understand evolving user
SMS marketing has rapidly become a critical facet of mobile marketing and an essential tool in a business's digital marketing arsenal. By sending promotional or transactional messages directly to customers' mobile phones, businesses can tap into a channel with high open rates and engagement levels,
The advertising and media sectors are in a state of rapid evolution. As digital transformation reshapes traditional practices, companies are seizing new opportunities to expand their influence, streamline their strategies, and engage contemporary audiences more effectively. From embracing digital
