As people around the world are heading towards the second anniversary of the COVID-19 pandemic, habits and strategies are still changing for governments, industries, and companies everywhere. Most people are still worried that new COVID-19 variants might cause extra crises, while others are still
Search Engine Optimization (SEO) is beginning to sound like a cliche in the digital marketing world. However, it is not. A shocking statistic shows that only 0.78% of Google searchers click on results from the 2nd page . That means optimizing your website and content to reach the top of the search
Inclusive marketing is often confused with diversity and inclusion within the workspace , but it actually refers to a brand’s efforts to remove the exclusion from its marketing. Customers want to make sure you get their needs, their pain points, their thoughts. According to HubSpot , “inclusive
As we get closer to the new year, the interest in digital marketing trends reaches new heights; and 2020 has been, so far, full of uncertainty and challenges for everyone, including marketers. Companies are slowly recovering from the unexpected hit due to the pandemic, and they are looking forward
If done correctly, marketing isn’t an expense—it’s an investment that should lead to enhanced ROI. While ideally, this expenditure would benefit from infinite resources, in reality, marketers have a budget to stick to. This can be quite challenging, but it’s certainly not impossible. These tips and
Email marketing has come a long way since Gary Thuerk sent out the first-ever mass-email in 1978—back then, 400 recipients were considered a “mass”. Nevertheless, this email blast resulted in about $13 million in sales. Today, email marketing is still going strong, with a whopping ROI of 4400%,
PowerPoint presentations are often seen as stressful and boring, yet a necessary evil for those seeking to express ideas or launch products. So, instead of focusing on how nerve-wracking it can be to craft your arguments, designs, and of course, your speech, take a few minutes to read this article
Google has recently announced BERT, one of the biggest updates to its search algorithm in recent years. At its core, this new update focuses on improving the interpretation of the intent behind search queries. Is BERT one of Google’s biggest leaps forward in the history of Search? Maybe. Keep
A steady stream of sales leads (or lack thereof) is what makes or breaks your business. Regardless of how excellent your products or services are, if no one knows about them, it’s rather impossible to maintain your competitive edge. But how can you identify new prospects when it feels like “no one
Marketing is one of the most dynamic and fast-paced fields out there. Marketers that want to excel must always be in touch with current trends, events, and technologies. Needless to say, staying at the top of your game is not easy—but there is something that can help. This list will help you figure
