In late 2014 the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) created the New York-based Trustworthy Accountability Group (TAG) for the purpose of “eliminating fraudulent digital advertising traffic,
We have seen in the first part of this article how digital video marketing works and which are the detailed elements that determine the final customer experience. Given this marketing method’s raising relevance for B2B commerce, video content marketing gains traction and its target widens.
The online experience is all about speed and multi-source information: people open one page, then another, read a sentence here, watch a digital video there. Lots of data bits compete for our attention in the same time span, and which one will prevail is a seconds’ decision. What determines the
