LinkedIn has already established itself as THE social network for professionals – a virtual space where business networking takes place globally. It is therefore interesting to see what makes a LinkedIn profile stand out, in particular a salesperson’s professional profile. The generic guidelines of
Nowadays it is not unusual for many businesses to show their online presence via one or more blogs, in addition to the usual social media accounts. Regardless of whether the on-premises designated employees or third parties administer the representative blog, using this tool the right way attracts
In late 2014 the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) created the New York-based Trustworthy Accountability Group (TAG) for the purpose of “eliminating fraudulent digital advertising traffic, com
We have seen in the first part of this article how digital video marketing works and which are the detailed elements that determine the final customer experience. Given this marketing method’s raising relevance for B2B commerce, video content marketing gains traction and its target widens. S
The online experience is all about speed and multi-source information: people open one page, then another, read a sentence here, watch a digital video there. Lots of data bits compete for our attention in the same time span, and which one will prevail is a seconds’ decision. What determines the a
