According to leading research and media organization Digital Commerce 360 , economic hardships, such as inflation, could increase consumer price consciousness this holiday season, prompting numerous online shoppers to consider spending less on gifts and other seasonal activities. In addition, US
October is among the most anticipated periods for marketing teams in the US. It is the month of Halloween, which means companies can take advantage of the popular holiday to get creative with their marketing campaigns. It’s a great opportunity to connect with new and existing customers, raise brand
Marketing has always been the sum of all the efforts and actions a company can make to boost buying, advertising, or selling a product. However, while traditional marketing has always been constrained by several rules and regulations, digital marketing has opened new doors to new opportunities.
With a new geopolitical crisis plaguing Europe and the world, combined with the COVID-19 pandemic still claiming lives, it comes as no surprise that people in the US and abroad want to return to normal. In fact, according to the Global Crisis Response Group (GCRG), Russia’s invasion of Ukraine is p
Marketers around the world are becoming more and more aware of the fact that a future-oriented digital marketing strategy is now essential for any brand. As the COVID-19 pandemic disrupted and reshaped most industries, some brands managed to adapt to the “new normal” better than others, especially b
Almost two years have passed since the beginning of the COVID-19 pandemic that reshaped the day-to-day lives of people from all around the world. With lockdowns and social distancing measures still around, and people returning to the office while others continue to work remotely, digital marketing
Did you know that, by the end of 2021, the average American customer could spend over 100 minutes a day watching online videos? And this trend is growing fast. It is no secret that the importance of video has increased exponentially in the past decade, and many experts now believe this medium wi
As people around the world are heading towards the second anniversary of the COVID-19 pandemic, habits and strategies are still changing for governments, industries, and companies everywhere. Most people are still worried that new COVID-19 variants might cause extra crises, while others are still
Search Engine Optimization (SEO) is beginning to sound like a cliche in the digital marketing world. However, it is not. A shocking statistic shows that only 0.78% of Google searchers click on results from the 2nd page . That means optimizing your website and content to reach the top of the search
Inclusive marketing is often confused with diversity and inclusion within the workspace , but it actually refers to a brand’s efforts to remove the exclusion from its marketing. Customers want to make sure you get their needs, their pain points, their thoughts. According to HubSpot , “inclusive mar
