Incubeta, a global digital marketing partner, has taken a significant step forward in enhancing its market offerings by acquiring Persuasion Technologies. This strategic merger is aimed at bolstering Incubeta's analytics and cloud technology capabilities, ensuring their clients benefit from
In the ever-evolving world of hotel digital marketing, Newport Hospitality Group (NHG) has established itself as a forerunner by meticulously crafting a strategy that stands on the pillars of methodical execution, continuous optimization, and unyielding innovation. Founded in 1991, NHG has
The explosive growth of affiliate marketing in India has been nothing short of spectacular, presenting businesses with new opportunities and challenges. As they vie for a piece of this burgeoning market, a pivotal strategic question has taken center stage: Should companies invest in custom-built
In a digital age where the average user's inbox is bombarded with countless emails daily, standing out necessitates not only creativity but a mastery of personalization and timing. This challenge of differentiating email content lies at the heart of the prestigious Everlytic's You Mailed
In the crowded terrain of digital marketing, achieving distinction is pivotal for an agency's credibility and client acquisition. Inventyx Marketing Partners, a leading light in the digital marketing arena, recently distinguished itself with the esteemed Affiliate Agency Certification from
The Asia Pacific region has become a beacon of opportunity for advertising networks looking to grow globally. Understanding that cultural relevance and agility are vital in marketing solutions, Stagwell announces a strategic expansion by incorporating four independent agencies into its Global
In the digital age, privacy has become a pressing concern for many users as they navigate the internet. With a vast amount of personal data being collected, understanding how this information is harnessed and your rights over it is more critical than ever. This article aims to demystify the
The realm of digital marketing is experiencing a seismic shift, thanks in large part to the advent of artificial intelligence (AI). With AI, video marketing strategies are being completely reimagined, presenting unprecedented capabilities that are pushing the boundaries of content creation,
The digital marketplace’s continuous evolution brings with it a cascade of advantages. Yet, the specter of costly advertising mistakes looms large. Quality Assurance (QA) is the bulwark that stands between a successful campaign and a financial debacle. Jonathan Kagan, with almost two decades of i
In the fast-paced world of digital commerce, direct-to-consumer (D2C) businesses are discovering that traditional marketing techniques are no longer as effective in isolation. The key to success now lies in clever harnessing of marketing analytics, a process that goes beyond mere number-crunching
