SAN DIEGO, Jan. 09, 2024 (GLOBE NEWSWIRE) — Tealium , the largest independent and most trusted customer data platform (CDP), launched its fifth annual State of the CDP report, Unlocking the Transformative Power of AI and Real-Time Data for CX , on the 9th of January. The report comprised a global s
As we enter 2024, understanding and mastering advanced link building techniques is crucial for anyone looking to boost their online visibility and stay ahead in the competitive digital space. Link building is about creating pathways that lead back to your website, enhancing its authority and
B2B Marketers Reassess ABM Investments for 2023 For a while, Account-Based Marketing (ABM) has been the go-to strategy for engaging crucial customers. However, recent research from Demand Metric and Integrate indicates that over half of B2B marketers are considering reducing their ABM spend in
Voice search technology is becoming increasingly popular—more than 50% of US consumers use speech search for online grocery shopping, while 25% of the global population uses this solution to browse the Internet. However, voice search queries work differently than text—organizations must optimize the
There is no question that 2022 was a difficult year for businesses, marketers and consumers everywhere. Not only did Russia’s unjust invasion of Ukraine sparked a new wave of fear and anxiety in the immediate aftermath of the COVID-19 pandemic, but the surging inflation rate has also disrupted the g
According to leading research and media organization Digital Commerce 360 , economic hardships, such as inflation, could increase consumer price consciousness this holiday season, prompting numerous online shoppers to consider spending less on gifts and other seasonal activities. In addition, US
October is among the most anticipated periods for marketing teams in the US. It is the month of Halloween, which means companies can take advantage of the popular holiday to get creative with their marketing campaigns. It’s a great opportunity to connect with new and existing customers, raise brand
Marketing has always been the sum of all the efforts and actions a company can make to boost buying, advertising, or selling a product. However, while traditional marketing has always been constrained by several rules and regulations, digital marketing has opened new doors to new opportunities.
With a new geopolitical crisis plaguing Europe and the world, combined with the COVID-19 pandemic still claiming lives, it comes as no surprise that people in the US and abroad want to return to normal. In fact, according to the Global Crisis Response Group (GCRG), Russia’s invasion of Ukraine is p
Marketers around the world are becoming more and more aware of the fact that a future-oriented digital marketing strategy is now essential for any brand. As the COVID-19 pandemic disrupted and reshaped most industries, some brands managed to adapt to the “new normal” better than others, especially b
